Social Functions of Mass Media in Developing Citizen Sports

The purpose of present research was to investigate the current and ideal state of social functions of mass media in developing citizen sports. It was applied, descriptive-comparative research. Data collection was done through field study. Population composed of 600 media experts and sport experts. There were 80 subjects as sample selected by convenience sampling. Instrument was a researcher-made questionnaire. Fourteen university professors expertized in physical education and communication sciences confirmed the validity and reliability was desirable (Cronbach ?=0.81). Normality of data distribution and significance of hypotheses were measured by Kolmogorov-Smirnov test and Wilcoxon test respectively.

Results showed that there was a significant difference between current and ideal state of social functions of mass media in line with subscales information, correlations, continuity, and mobilization to develop citizen sports (p?0.001). However, there was not a significant difference between current and ideal state of social function of mass media in line with subscale entertainment to develop citizen sports (p?0.05). Considering social functions of mass media, we can develop citizen sports.