ISSN: 2222-6990
Open access
The present paper describes the concept and process of product life cycle in target market of the present commercial organizations. The results of the present study shows that the organization be familiar in target market via knowledge management with the concept and product life cycle of the goods, requires a good planning about the relationship of these two factors. The research population includes electrical and electronically industries of Mazandaran province, Pishraneh Productive-commercial Company. The sample size by Kergesi and Morgan table was 10 people who were selected by simple random sampling. The data collection tool is questionnaire. The content validity of the questionnaire was positive from the view of lecturers and experts. The reliability of the questionnaire was calculated 0.82 by Cronbach’s alpha. By mathematical method (TOPSIS), the data were analyzed.
N/A
N/A
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode