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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Customer’s Acceptance Level towards Smoke-Free Policy at Restaurants in Terengganu

Mohd Izwan Mohd Zaki, Azlina Samsudin, Malissasahila Abdul Manap, Muhammad Shafiq Bin Mhd Suyid, Mohd Aliff Abdul Majid

http://dx.doi.org/10.6007/IJARBSS/v11-i2/9200

Open access

Smoke-free policy at restaurants has gained great support among Malaysians since its implementation. However, the evidence of acceptance level among people eating at the restaurants is limited. This study aims to investigate customers’ acceptance level towards smoke-free policy at restaurants in Kuala Terengganu, Malaysia. Quantitative, cross-sectional study was conducted using convenience sampling technique. Survey questionnaires using five-point Likert scale were distributed and 384 usable questionnaires were analyzed. Descriptive analysis showed a majority of the respondents perceived that they have their rights to enjoy the food without worry about inhaling cigarette smoke (M=4.58, SD=.685). It can be concluded that the implementation of smoke-free policy in restaurants received high level of acceptance among customers. Therefore, customers supported the smoke-free policy in reducing exposure to secondhand smokes and prohibit smoking behavior at restaurants in Malaysia.

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In-Text Citation: (Zaki et al., 2021)
To Cite this Article: Zaki, M. I. M., Samsudin, A., Manap, M. A., Suyid, M. S. B. M., & Majid, M. A. A. (2021). Customer’s Acceptance Level towards Smoke-Free Policy at Restaurants in Terengganu. International Journal of Academic Research in Business and Social Sciences, 11(2), 1242-1249.