ISSN: 2222-6990
Open access
Obtaining the loyalty of the customer has become a basic objective in e-commerce. The purpose of this study is to analyze the effects of service quality on customer loyalty. This goal has been followed by measuring the quality of the services provided by a website in 4 dimensions (usability, information quality, interaction quality and overall impression) and examining its impact on customer loyalty. This study can be considered as an applied research from purpose perspective and descriptive-survey with regards to the nature and method (type of correlation). Responders to the questionnaire were randomly selected customers of Irangate Company who have used this company’s online retailing services between April and July 2012. Finally the data was analyzed by SPSS software. The results indicate that there is a strong relationship between service quality and customer loyalty.
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Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
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