ISSN: 2222-6990
Open access
The MQB platform is an automobile platform of the Volkswagen Group. The company's strategic program or plan of the business is known as “Strategy 2018” plus it is designed to produce the Volkswagen Group globally innovator in the 2018. By developing a standard, compatible list of parts from which to produce a number of automobiles, VW intends to reduce the overall time, which is normally taken to construct a car by 30%. One of the ways of judging the position of specific industry is evaluating by Porter five forces model. MQB will permit an enormous financial savings because of economic climates of scale as well as that the financial savings will permit the higher utilization of high - durability products in automobiles, which makes them less dangerous and well made.
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