The Role of the University Professors as a Reference Group in the Promotion of the National Products of Jordan (Case Study on Universities and Industrial Companies in Jordan)

This study aims to clarify the importance of the university professors in the promotion of the national products of Jordan in the light that the social position of the university professor in the Jordanian society is not less important than any social dignities and leaders who have impacts on the consumer behavior. Moreover, his ability to form the intellectual and cultural backgrounds of the general public through the highest scientific forum; that is the Jordanian universities.

The scientific capacity of university professor and his career make him highly qualified to play a leading role in the development of the product, in cooperation with the management of organizations themselves, and then the formulation of consumer behavior of the Jordanian citizens through several methods. The most important mean is the student, the recipient of lessons daily, as well as through the scientific writings, researches and continuous studies, as well as through the presentation of real examples of the different products during the lectures, television interviews and seminars, scientific conferences and activities of the local community.