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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Towards Identifying Current Strategies and Innovative Approaches for the Growth of Dairy Goat Entrepreneurs: A Case Study of Njiru District, Kenya

Philemon Lagat

Open access

Dairy goats remain to be the most lucrative business where land fragmentation has resulted in
the formation of small pieces of land that cannot support dairy cattle farming (Kinyanjui et al.,
2008). From casual observation, this situation does not prevail in Njiru District since the growth
is very slow hence the venture is risky. Nevertheless, some few farmers have risked by taking
the initiative of venturing into the business so as to seize the opportunity. The purpose of this
study was to identify current strategies and innovative approaches for the growth of dairy goat
entrepreneurs.
The population of this study was determined by getting a list of farmers engaged in micro and
small dairy goat enterprises. This constituted the sampling frame. Simple random sampling
method was used to select 36 dairy goat farmers from a list of dairy goat enterprises in Njiru
District. The questionnaire comprised of closed and open ended questions. Descriptive statistics
was used to collect data and included frequency tables.
Further, a computer statistical package for social sciences (SPSS) was used in entering and
analyzing the data. The study established that the entrepreneurs adopted innovative
approaches in their businesses. All of the respondents claimed that their businesses had
increased in growth as a result of adopting current strategies and innovative approaches in
their dairy goat enterprises.

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