Alignment of Supply Chain Strategy with Marketing and Sales activities in Bosnian Small and Medium Enterprises

The objective of this research is to identify the alignment of supply chain strategies with marketing and financial activities in Bosnian small and medium enterprises. Regarding the methodology used, we have conducted a survey and collected the data in an excel spreadsheet and then analyzed descriptively. The research achieved poor marketing strategies and no customer centric view in these marketing strategies, furthermore, not efficient and effective supply chain management strategy and components. To conclude, companies will have to take some actions to change its behavior in order to increase its profits and to be more competitive in the domestic and foreign markets.