Channel Management for Household Products Companies in Nigeria

If the nature of a product is not properly considered, wrong distribution network and channel management may be adopted which will make the channel ineffective and the objectives will not be achieved. Efficient distribution of goods and services in Nigeria is a major problem especially as it relates to household goods. This problems are mainly due to non-availability of adequate and reliable market information on the taste, demand pattern and preferences of consumers to the producers and partly due to inadequate infrastructural facilities that should facilitate an efficient channel system which leads to locational surpluses of some of these household goods and services in some areas and short supply in other locations. However, the main objective of the paper is to highlight the problems associated with the channel distribution management of household products and recommend appropriate solutions. The method used for data collection is secondary data and the paper is majorly a theoretical explanation. In the final analysis, determining which mode of channel management approach to employ depends greatly on the level of sophistication that obtains in any market place and the resources at the disposal of the organization concerned.