The Modified Technology Acceptance Model for Private Clinical Physicians: A Case Study in Malaysia, Penang

Malaysia’s private clinic is wealth creator. To enhance its sustainable future, healthcare Information Technology (IT) change is inevitable. However, its’ IT acceptance is limited. The past literatures showed physicians have different technology acceptance decision as compare to common users. Hence, understanding the physicians’ technology acceptance is critical for technology management success. This study aims to gauge the factors influence technology acceptance decision among the physicians in Malaysia, Penang private clinics. Due to different trait of physicians, a modified Technology Acceptance Model has been proposed with seven independent variables: physician’s attitude, perceived usefulness, perceived ease of use, IT vendor support, cost factor, training and education and social influence. Questionnaire was distributed to 350 registered private clinics under Penang Medical Practitioner Society. Total 189 questionnaires were returned and useable. Result of multiple regression analysis showed all the independent variables have a significant relationship with the physician’s behavioral intention of IT usage. The proposed model fitness is confirmed with coefficient of determination (R²) of 90.8%. The proposed model provides a platform to enhance understanding and direction to conceptualize the clinical physician’s technology acceptance.