ISSN: 2222-6990
Open access
Today, service organizations pay more attention to their human resources due to the changing
and competitive nature of business. One of the concepts considered by such organizations
under the current conditions is internal marketing that will have consequences such as job
satisfaction organizational commitment and emergence of organizational citizenship behaviors
if it is conducted properly. Thus the present survey examines the relationship of internal
marketing with job satisfaction organizational commitment and organizational citizenship
behavior. Statistical population of this survey included employees of Urmia Melli Bank that
were equal to six-hundred fifty (650) persons. One-hundred sixty five returned questionnaires
were analyzed after sampling and distributing One-hundred seventy five (175) questionnaires.
Results reveal that all six hypotheses have been confirmed at confidence level 95%.
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Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
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