ISSN: 2222-6990
Open access
The purpose of this action research is to identify the workability of adopting e-commerce into S2B Company in the lumber industry to improve sales opportunities. The objective of this research is to increase sales opportunities through Alibaba e-commerce platform. The methodology adopted in this study is a combination of mixed-method by using qualitative and quantitative method. The population of this study consist of employee of S2B Company, customers and the sampling technique is a subjective sampling of 33 participants. Due to the small population, qualitative method will involve only three participants. The expected result will be an in sales opportunities. Hence laying the foundation for further improvement and a guideline for other small business in the same industry.
Barnham, C. (2015). Quantitative and Qualitative Research: Perceptual Foundations. International Journal of Market Research, 837-854.
Blazyte, A. (2020). Alibaba Group - statistics & facts. Statista.
Bucher, J. (2010). Using the logic model for planning and evaluation: Examples for new. Home Health Care Management & Practice, 325-333.
Casell, & Johnson. (2006). Action research: explaining the diversity. Human Relations, 783-814.
Collis, J., & Hussey, R. (2014). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillian.
Frechtling, J. (2007). Logic modeling methods in program evaluation. San Francisco: Jossey-Bass.
Iwamoto, K. (2019, December 26). Alibaba becomes most valuable Asian company as market cap tops $500bn. Retrieved from Nikkei Asia:
https://asia.nikkei.com/Business/Markets/Alibaba-becomes-most-valuable-Asian-company-as-market-cap-tops-500bn
Lewis, & Davis. (2015). Forest certification, institutional capacity, and learning: An analysis of the impacts of the Malaysian Timber Certification Scheme. Forest Policy and Economics Volume 52, 18-26.
Liu, M., Min, S., Ma, W., Liu, T. (2021). The adoption and impact of E-commerce in rural China: Application of an endogenous switching regression model. Journal of Rural Studies, 106-116.
Malaysia Timber Council. (2016). MALAYSIAN TIMBER CERTIFICATION SCHEME (MTCS). Retrieved from MALAYSIAN TIMBER CERTIFICATION SCHEME (MTCS): http://mtc.com.my/resources-MalaysianTimberCertificationScheme.php
NIKKEI. (2020). Coronavirus: Week of Nov. 1 to Nov. 7, US urges WHO to invite Taiwan to meeting. Retrieved from Coronavirus: Week of Nov. 1 to Nov. 7, US urges WHO to invite Taiwan to meeting: https://asia.nikkei.com/Spotlight/Coronavirus/Coronavirus-Free-to-read/Coronavirus-Week-of-Nov.-1-to-Nov.-7-US-urges-WHO-to-invite-Taiwan-to-meeting
Obidzinski, K., Dermawan, A., Andrianto, A., Komarudin, H., & Hernawan, D. (2014). The timber legality verification system and the voluntary partnership agreement (VPA) in Indonesia: Challenges for the small-scale forestry sector. Forest Policy and Economics 48 , 24-32.
Ortiz-Villajosa, J. M., & Sotoca, S. (2018). Innovation and business survival: A long-term approach. Research Policy, 1418-1436.
Pallant, J. F. (2011). SPSS Survival Manual. 4th Edition.
Ponterotto, Mathew, & Raughley. (2013). The Value of Mixed Methods Designs to Social Justice Research in Counseling and Psychology. Journal For Social Action in Counseling & Psychology, 42-68.
Quinlan, C. (2011). Business Research Methods. South-Western Cengage.
Rogers, S. (2019). The Role Of Technology In The Evolution Of Communication. Retrieved from Forbes: https://www.forbes.com/sites/solrogers/2019/10/15/the-role-of-technology-in-the-evolution-of-communication/?sh=34dca167493b
Saunders, Lewis, & Thornhill. (2016). Research Onion. In S. M., L. P., & T. A., Research Methods for Business Students, 7th Edition. Pearson.
Statista. (2020). Retail e-commerce sales worldwide from 2014 to 2021. Retrieved from Statista: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
Tripp, D. (2005). Action research: a methodological introduction.
WHO. (2020). Coronavirus Disease 2019 (COVID-19). Retrieved from World Health Organization: https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200423-sitrep-94-covid-19.pdf
Yang, Z., Jiang, A., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management.
Zainul, E. (2017). Malaysia cuts 2020 timber exports target amid headwinds. Retrieved from The Edge Markets: https://www.theedgemarkets.com/article/malaysia-cuts-2020-timber-exports-target-amid-headwinds
Pallant, J. (2007). SPSS survival manual: A step by step guide to data analysis using SPSS for windows (3rd ed.). England: McGraw Hill Open University Press Milton Keynes, UK.
Creswell, J. (2009). In Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage Publications.
Kuckartz, U. (2014). Qualitative Text Analysis. In A Guide To Methods, Practice And Using Software. Los Angeles: SAGE.
In-Text Citation: (Keng & Adam, 2021)
To Cite this Article: Keng, S. B., & Adam, S. (2021). Adopting E-Commerce into S2b Company to Improve Sales Opportunities in Lumber Industry. International Journal of Academic Research in Business and Social Sciences, 11(4), 53-30.
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode