ISSN: 2222-6990
Open access
The presence of a large number of products with the same value or for the same usage, intends to fulfill the same or similar needs of customers, adds the need for identifying all needs of use of each type of product to any manufacturer. This role in the contemporary market economy has been played by brand or product brand.
The mark or brand is a well-known name or sign of any product, an acronym, a collection of words, syllables, letters, symbols, pictograms or a logo (ex: 3 Mercedes star properties), a shape, a design (ex: Perrier Bottle) , a collection of colors (Kodak), specific graphs, ways of writing the name (Ford) or a combination of two or more elements from these, which are intended to identify manufacturer’s products or services from other manufacturers, which often means the quality of products.
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