Fraydan Branch, Islamic Azad University, Isfahan, Iran

Given the present environmental problems facing the world, it is clear that past strategies used to address these challenges have failed to prevent environmental degradation. It is therefore time to pay attention to the role that entrepreneurs can play in solving our environmental problems. Scholars agree that entrepreneurs can help preserve our ecosystems, counteract climate change, improve fresh water supply, maintain biodiversity, and reduce environmental degradation and deforestation (Cohen and Winn, 2007; Dean and McMullen, 2007).

This paper focuses on how to harness the innovative potential of environmentally conscious entrepreneurs, called ecopreneurs, to encourage more startups that would create the environmental technologies needed to address our environmental problems. It also discussed the role of entrepreneurship education in promoting ecopreneurial behavior and presented an outline for a possible ecopreneurship course that could be integrated into college-level entrepreneurship education.