The notion that waqf only involves permanent property such as graveyards, mosques and buildings is well established among the community. However, developments during the implementation of wakaf have given birth to new mechanisms involving the use of non -permanent property such as money better known as cash wakaf. Cash waqf is a waqf mechanism that raises waqf funds and then converts them into permanent property. However, the existence of this cash wakaf is still in doubt among the community because the use of money is said to be depleted when used. Against the background of this phenomenon, this study was conducted to identify the perception and level of public awareness on the implementation of cash endowment. Accordingly, this study looks at the extent to which the medium of promotion and knowledge gives awareness to the community to implement the cash endowment. This study uses quantitative methods. This study was conducted by distributing questionnaires online using google form to 230 Muslim communities in Pahang region. The data obtained were then analysed using SmartPLS (Structural Equation Modeling). The results of the study found that the factors of promotion and knowledge are significant and positively related in providing awareness and understanding of cash endowment. Although the Muslim community in Pahang region knows and understands about cash wakaf, but the majority still do not get involved in the cash wakaf. It is hoped that this study can help the parties involved, especially MAIN in raising awareness of the local community in order to increase participation in the cash endowment activities that can be participated by all levels of society.
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In-Text Citation: (Hassan et al., 2021)
To Cite this Article: Hassan, S. H. M., Mustapha, R., Mahmud, M., Malkan, S. N. A., & Hassan, N. H. C. (2021). The Influence of Promotion and Waqf Knowledge toward Cash Waqf Awareness in Pahang Region. International Journal of Academic Research in Business and Social Sciences, 11(4), 1252–1260.
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