This article aims to give an overview to Small and Medium Enterprises (SMEs) to adopt the concept of inbound marketing to be applied to their business. Article writing is obtained by studying literature from a variety of reputable and reliable sources. The results of the literature study found there are four phases in the application of the concept of inbound marketing, namely Attracting visitors, Converting visitors to leads, Closing Sales, and Reconverting customers to loyal lifelong customers and brand promoters that are all possible to be applied by all SMEs. The hope of writing this article is that more SMEs will be able to adopt the concept of inbound marketing easily that will make the marketing of SMEs products more effective and efficient, especially during the Covid19 pandemic.
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In-Text Citation: (Pusriadi & Sudarmiatin, 2021)
To Cite this Article: Pusriadi, T., & Sudarmiatin. (2021). Inbound Marketing Strategy: Marketing Concept To Increase Sales of Small and Medium Enterprises (SMEs) Products in Indonesia. International Journal of Academic Research in Business and Social Sciences, 11(5), 730–736.
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