ISSN: 2226-3624
Open access
The accelerated revolution of technology advancement and its application contributed towards changes in the environment and climate crisis. The healthy environment should be kept in the right mindset by the society in order to cater with the environmental issues. The climate changes, increased in air pollution, extreme whether condition and as well the higher number in the loss of animal and plant habitats are the signal of environmental degradation. Due to the increment of environmental awareness among Asian country, they had become the main target by international marketers to sells and promote on green products. Hence, the integration of Social Influence, Price, Environmental Attitude & Concern, and Environmental Knowledge were used in predicting the Green Purchase Intention among Malaysian consumer. A total of 384 set of questionnaires have been distributed to consumers in Northern Malaysia using convenience sampling technique. The findings indicate there was a significant relationship among the studied variables. The study suggests that it is vital for the marketers to install and encourage a green purchase behavior among consumer to salvage the environment.
Ali, A., & Ahmad, I. (2012). Environmental friendly products: factors that influence the green purchase intentions of Pakistani consumers. PJETS, 2 (1), 84-117.
Aman, A. L. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating varibale. British Journal of Arts and Social Sciences. Vol. 7(3), pp 2046-9578.
Anvar, M., and Venter, M. (2014). Attitudes and Purchase Behavior of Green Products among Generation Y Consumers in South Africa, Medditerranean Journal of Social Sciences (online), 5(21), pp. 183-194. Available at:
http://www.mcser.org/journal/index.php/mjss/article/viewFile/4101
Barnard, E., & Mitra, A. (2010). A contingent valuation method to measure willingness to pay for eco-label products. Allied Academies International Conference: Proceedings of the Academy for Economics & Economic Education (AEEE), 13(2), 5-10.
Beckford, C. L., Jacobs, C., Williams, N., & Nahdee, R. (2010). Aboriginal Environmental Wisdom, Stewardship, and Sustainability: Lessons from the Walpole Island First Nations, Ontario, Canada. The Journal of Environmental Education, 41(4), 239–248.
Blackwell, R. D., Miniard, P. W., Engel, F. J. (2001), Consumer Behaviour. Orlando: Harcourt College Publishers.
Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology and Marketing, 18 (4), 389-413. http://dx.doi.org/10.1002/mar.1013
Coddington, W. (1993). Environmental Marketing’s New Relationship with Corporate Environmental Management. Environmental Quality Management, 2, 297-302. http://dx.doi.org/10.1002/tqem.3310020310
Crosby, L. A., Gill, J. D., and Taylor, J. R. (1981). Consumer voter behaviour in the passage of the Michigan Container Law. Journal of Marketing. Iss. 45, pp. 349-354.
DeLamater, J. D., & Myers, D. J. (2010). Social psychology. United States: Cengage Learning
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Environment and Behavior, 27(2), 233–250. https://doi.org/10.1177/0013916595272007
D'Souza, C., Taghian, M., and Lamb, P. (2005). Public environmental consumerism: Recycling behavior and its impact on intentions to purchase green products. Paper presented at Proceedings of the 30th Annual Macromarketing Conference, St. Petersburg, Florida, USA. 28–31 May.
Finisterra do Paço, A. M., & Raposo, M. L. B. (2010). Green consumer market segmentation: empirical findings from Portugal. International Journal of Consumer Studies, 34(4), 429-436.
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50(4), 537–554. https://doi.org/10.1086/269002
Grunert, S., (1993). Everyone seems concerned about the environment but is thos concern reflected in Danish consumers’ food choice? European Advances in Consumer Research, Issues 1, pp. 428-433.
Haron, S. A., Paim, L., and Yahaya, N. (2005). Towards Sustainable Consumption: An Examination of Environmental Knowledge among Malaysians, International Journal of Consumers Studies, 29(5), 426-436.
Kabaday?, E. T., Dursun, I., Alan, A. K., & Tu?er, A. T. (2015). Green Purchase Intention of Young Turkish Consumers: Effects of Consumer’s Guilt, Self-monitoring and Perceived Consumer Effectiveness. Procedia -Social and Behavioral Sciences, 207, 165–174. https://doi.org/10.1016/j.sbspro.2015.10.167
Lalit, M. J., and Kanokthip, S. (1998). Green marketing of cosmetics and toiletries in Thailand. Journal of Consumer Marketing, 15(3), 265 – 281.
Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18, 503-520. http://dx.doi.org/10.1108/EUM0000000006155
Lasuin, C. A., & Ching, N. Y. (2014). Factors influencing green purchase intention among university students. Malaysian Journal of Business and Economics, 1(2), 1–14.
Lee, K. (2008), “Opportunities for green marketing: young consumers” Marketing Intelligence & Planning, 26, 53-586. http://dx.doi.org/10.1108/02634500810902839
Lee, Y. K. (2017). A comparative study of green purchase intention between Korean and Chinese consumers: the moderating role of collectivism. Sustainablity 9:1930. doi: 10.3390/su9101930
Li, J. J., & Su, C. (2007). How face influences consumption—A comparative study of American and Chinese consumers. International Journal of Market Research, 49(2).
Maichum, K., Parichatnon, S., & Peng, K. C. (2017). Developing an extended Theory of Planned Behavior Model to investigate consumers’ consumption behavior toward organic food: a case study in Thailand. International Journal of Scientific & Technology Research, 6(1), 72-80.
Mangleburg, T. F., Doney, P. M., Bristol, T. (2004). “Shopping with Friends and Teens Susceptibility to Peer Influence,” J. Retailing. 80: 101-116
Maram, H. K., & Kongsompong, K. (2007). The power of social influence: East-West comparison on purchasing behavior. International Marketing Conference on Marketing & Society, 649 – 655.
Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The Antecedents of Green Purchase Intention among Malaysian Consumers. Asian Social Science, 8 (13), 248-263.
Mostafa, M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), pp. 11030-11038.
Abdul Rashid, N. R. (2009). Employee involvement in EMS/ISO 14001 and its spillover
Noor, N. A. M., Muhammad, A., Kassim, A., Jamil, C. Z. M., Mat, N., Mat, N., & Salleh, H. S. (2012). Creating green consumers: how environmental knowledge and environmental attitude lead to green purchase behavior? International Journal of Arts & Sciences, 5 (1), 55-71.
Park, J., & Ha, S. (2012). Understanding pro-environmental behavior: A comparison of
Pickett-Baker, J., Ozaki, R. (2008). Pro-environmental products: marketing in?uenceon consumer purchase decision. The Journal of Consumer Marketing.25 (5), 281.
Ramlogan, R. (1997). Environment and human health: a threat to all. Environmental Management and Heath, 8(2): 51-66.
Rashid, N. R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal of Business and Management, 4(8), 132-141. http:dx.doi.org/10.5539/ijbm.v4n8p132
Rokicka, E. (2002). Attitudes towards natural environment. International Journal of Sociology, 32(2), pp. 78-90.
Schahn, J., & Holzer, E. (1990). Studies of Individual Environmental Concern The Role of Knowledge, Gender, and Background Variables. Environment and Behavior, 22(6), 767-786. http://dx.doi.org/10.1177/0013916590226003
Schultz, P. W. (2000). Assessing the structure of environmental concern: Concern for self, other people, and the biosphere. Unpublished manuscript.
Schultz, P. W. (1999). Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling. Basic and Applied Social Psychology, 21, 25-36. http://dx.doi.org/10.1207/s15324834basp2101_3
Schwepker, C. H., and Cornwell, R. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 10(2), pp. 77-101.
Silva, S., Junior, B., Luiz, M., & Gabriel, D. S. (2015). The Effects of Environmental Concern on Purchase of Green Products in Retail. Procedia - Social and Behavioral Sciences, 170, 99–108. https://doi.org/10.1016/j.sbspro.2015.01.019
Simmons, D., and Widmar, R. (1990). Motivations and barriers to recycling: Toward a strategy for public education. Journal of Environmental Education, 22(1), pp. 13-18.
sustainable consumers and apathetic consumers. International Journal of Retail &
Vlosky, R., Ozanne, L., and Fontenot, R. (1999). A conceptual model of US consumer willingness to pay for environmental certified wood products. Journal of Consumer Marketing, 16(2): 122–140.
Wahid, N. A., Rahbar, E., & Tan, S. S. (2011). Factors influencing green purchase behavior of Penang environmental volunteers. International Business Management, 5(1), 38-49. http://dx.doi.org/10.3923/ibm.2011.38.49
Yam-Tang, E. P. Y., & Chan, R. Y. K. (1998). Purchasing behaviors and perceptions of environmentally harmful products. Marketing Intelligence and Planning, 16, 356-362.
Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20-31.
In-Text Citation: (Ibrahim et al., 2021)
To Cite this Article: Ibrahim, I. I. binti, Razali, M. F. bin M., Ahmad, Z. binti, Mansor, Z. bin, Zain, R. binti S., & Riman, N. E. binti S. (2021). Discovering the Malaysian Consumers’ Intention towards Green Purchase. International Journal of Academic Research in Economics and Managment and Sciences, 10(3), 55–65.
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode