Journal Screenshot

International Journal of Academic Research in Economics and Management Sciences

Open Access Journal

ISSN: 2226-3624

Design Strategy of Tibetan Cultural and Creative Products under the Concept of Cross-Cultural Identity

Mu Chunsheng, Noor Hafiza Ismail

http://dx.doi.org/10.6007/IJAREMS/v12-i3/19004

Open access

This research explores respecting and understanding Tibetan culture, focusing on creative thinking and design expression, designing and promoting Tibetan cultural and creative products with cross-cultural characteristics, promoting cross-cultural dialogues and exchanges, and attracting a wider audience. This paper adopts a qualitative research method. Through in-depth interviews with experts, scholars, Tibetan cultural inheritors and designers in related fields, we learnt about their personal views and experience sharing on Tibetan culture and cross-cultural identity. The research found that when designing Tibetan cultural and creative products, the "ATUMICS" model was used to balance the needs of traditional culture preservation and innovation through comparative analyses of traditional and modern Tibetan cultural products. Explore the values, beliefs and lifestyles of the Tibetan people to identify key elements that can be incorporated into the design. By designing cultural and creative products with Tibetan cultural characteristics, these traditional cultural elements can be passed on and protected to ensure their survival and development in contemporary society. The study proposes the concept of "culture + innovation + product" as a comprehensive approach to designing and developing innovative cultural and creative products with cultural connotations. By organically combining culture, innovation and products, designers can create cultural and creative products with unique charm and market prospects, bringing new ideas and perspectives to cross-cultural design. The results of this research are conducive to designers and engineers' in-depth knowledge of Tibetan history, traditional art, religious beliefs and folk customs, which helps to understand and respect the core values and expressions of Tibetan culture. It breaks through the function, technology and modelling of traditional products and creates innovative cultural and creative products with cultural connotations, which helps to protect and pass on the Tibetan cultural heritage.

Brydges, T., & Pugh, R. (2021). Coming into fashion: Expanding the entrepreneurial ecosystem concept to the creative industries through a Toronto case study. Canadian Geographer, 65(3). https://doi.org/10.1111/cag.12674
Campbell, P., O’Brien, D., & Taylor, M. (2019). Cultural Engagement and the Economic Performance of the Cultural and Creative Industries: An Occupational Critique. Sociology, 53(2). https://doi.org/10.1177/0038038518772737
Chen,Y.(2021). Regional Research on Cultural and Creative Products. Master's Thesis, Jilin University of the Arts.
China Network. (2021). 14th Five-Year Plan for the Development of Cultural Industry .
Cunningham, S. (2002). From Cultural to Creative Industries: Theory, Industry and Policy Implications. Media International Australia, 102(1). https://doi.org/10.1177/1329878x0210200107
Dai,X.D.(2013). Four perspectives on cross-cultural identity. Academic research.
Ding,H.(2021). The construction of Tibetan non-relic creative brand in Pingwu Baima -taking "Caogai Mask" as an example. Decoration (08),132-133.
Edeh, E. C., Zhao, C. C., Osidipe, A., & Lou, S. Z. (2023). Creative Approach to Development: Leveraging the Sino-African Belt and Road Initiatives to Boost Africa’s Cultural and Creative Industries for Africa’s Development. East Asia, 40(1). https://doi.org/10.1007/s12140-022-09388-z
Edward, B. R. W., Savitri, M. A., & Gabriella, I. (2022). Pengaplikasian modul ‘ATUMICS’ pada bidang desain industri furnitur rotan. Productum: Jurnal Desain Produk (Pengetahuan Dan Perancangan Produk), 5(1). https://doi.org/10.24821/productum.v5i1.4297
Eikhof, D. R., & Warhurst, C. (2013). The promised land? Why social inequalities are systemic in the creative industries. Employee Relations, 35(5). https://doi.org/10.1108/ER-08-2012-0061
Evans, G. (2009). Creative cities, creative spaces and urban policy. Urban Studies, 46(5–6). https://doi.org/10.1177/0042098009103853
Fanke, P., & Lisa Scharoun.(2016). Cross-cultural design . Beijing:Electronic Industry Press, 2016.12
Gumulya, D. (2022). Eksplorasi Material Inspirasi Gaya Art Nouveau Bertemu Dengan Ikon Indonesia Dengan Metode Atumics. Jurnal Da Moda, 3(2). Https://Doi.Org/10.35886/Damoda.V3i2.319
Guo,H.Y.(2023). Research on the public cultural aesthetics of Tibetan traditional patterns and the design of cultural and creative products. Footwear Technology and Design (08),43-45.
Haier, R. J., Schroeder, D. H., Tang, C., Head, K., & Colom, R. (2010). Gray matter correlates of cognitive ability tests used for vocational guidance. BioMed Central, 3, 206.
He.P.(2014). Theories and methods of cross-cultural research. Theoretical Studies in History (04),68-78+160-161.
Hou, C. E., Lu, W. M., & Hung, S. W. (2019). Does CSR matter? Influence of corporate social responsibility on corporate performance in the creative industry. Annals of Operations Research, 278(1–2). https://doi.org/10.1007/s10479-017-2626-9
Huang, L., & Jia, Y. (2022). Innovation and Development of Cultural and Creative Industries Based on Big Data for Industry 5.0. Scientific Programming, 2022. https://doi.org/10.1155/2022/2490033
Ji,D.Q.(2020). Breaking and Cultivating Boundaries of cross-cultural Communication in the Age of social media. Journalism and writing.
Jiang,Z.A.(2018). Research on the application of Thangka embroidery patterns in cultural and creative products in Qinghai Region (Master's thesis, Xi 'an Engineering).
Landoni, P., Dell’era, C., Frattini, F., Messeni Petruzzelli, A., Verganti, R., & Manelli, L. (2020). Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2019.102084
Lehtonen, M. J., Ainamo, A., & Harviainen, J. (2020). The four faces of creative industries: visualising the game industry ecosystem in Helsinki and Tokyo. Industry and Innovation, 27(9). https://doi.org/10.1080/13662716.2019.1676704
Leung, A. K.Y., & Chiu, C.-Y. (2010).Multicultural experience, idea receptiveness, and creativity. Journal of Cross-Cultural Psychology, 41(5-6), 723-741.
Liu,J.(2018). Design and application of Tibetan Mask visual elements in Tourism cultural and Creative products (Master's Thesis, Hunan Normal University).
Liu,W.H.(2021). Research on the application of Tibetan pattern in cultural and creative product design. Footwear Technology and Design (21),41-43.
Ma,R.(2021). Application of Tibetan Thangka cultural symbol elements in textile cultural products. Textile Report (07),44-45.
Müller, K., Rammer, C., & Trüby, J. (2009). The role of creative industries in industrial innovation. Innovation: , 11(2). https://doi.org/10.5172/impp.11.2.148
Park, S. do. (2022). Policy Discourse Among the Chinese Public on Initiatives for Cultural and Creative Industries: Text Mining Analysis. SAGE Open, 12(1). https://doi.org/10.1177/21582440221079927
Plocher, T., Rau, P. L. P., Choong, Y. Y., & Guo, Z. (2021). Cross-Cultural Design. In Handbook of Human Factors and Ergonomics. https://doi.org/10.1002/9781119636113.ch10
Raden, A. Z. M., Rustopo, R., & Haryono, T. (2020). Transformation Tradition: Incorporating Technology and Local Culture in Sundanese Script. Cultural Syndrome, 1(2). https://doi.org/10.30998/cs.v1i2.238
Santoro, G., Bresciani, S., & Papa, A. (2020). Collaborative modes with Cultural and Creative Industries and innovation performance: The moderating role of heterogeneous sources of knowledge and absorptive capacity. Technovation, 92–93. https://doi.org/10.1016/j.technovation.2018.06.003
Septian, M. D., & Leksono, A. B. (2020). Pengembangan Inovasi Produk Umkm Berbasis Kulit Menggunakan Metode Model Transforming Tradition Atumics (Studi Kasus: Javalore) Pengembangan Inovasi Produk Umkm Berbasis Kulit Menggunakan Metode Model Transforming Tradition Atumics (Studi Kasus: Javalore). Gorga: Jurnal Seni Rupa, 9(1), 07-14.
Shi,Y.Y.(2020). Multicultural competence in a global milieu: Theoretic model, and application mechanism in cross-cultural collaboration. Psychological science, DOI::10.3724 / SP., j. 1042.2020.01108.
Stam, E., de Jong, J. P. J., & Marlet, G. (2008). Creative industries in the Netherlands: Structure, development, innovativeness and effects on urban growth. Geografiska Annaler, Series B: Human Geography, 90(2). https://doi.org/10.1111/j.1468-0467.2008.00282.x
Suqiu, Z. (2021). Identification and Control of Idiosyncratic Risks for Financial Products of the Cultural and Creative Industry. Estudios de La Gestión: Revista Internacional de …, 9(9).
Sutrisno, A. (2020). Transforming the Traditional Engklek Game Using ATUMICS Method. KnE Social Sciences. https://doi.org/10.18502/kss.v4i12.7638
WU,M.X.&LIN,H.H.,(2022). Research on the Design Strategy of Cultural and Creative Products from the Perspective of Humanism.Comparative study of cultural innovation.
Xiang,Y.(2019). Cultural Innovation in the Forbidden City: A pioneering experiment in inheriting excellent Traditional Culture [J]. People's Forum,(9):124-126.
Yang, H. . (2022). Research on cross-border e-commerce export packaging design in cross-cultural background. China Packaging,42(08):46-48.
Yang,H.(2022). Research on Export packaging Design of cross-border e-commerce under cross-cultural background. China Packaging,42(08):46-48.
Yuan,L.(2021). The impact of cross-cultural communication on fashion design in China, Japan and South Korea. Proceedings of the Second International Conference.
Zhang, D. Y., Zhang, C., and Wang, J. J.. (2022). Reflections on the Creation of Guizhou Yazhou Pottery Cultural Creative Products under the Concept of Cross-cultural Design. Footwear Technology and Design.
Zhang, L. (2012). Intercultural Design. Journal of Nanjing Art Institute. (Art and Design Edition), p:147-149.
Zhang,X.Y,&Yang,S.,&D,J. (2023). On the Origin of cross-culturalism: A study of the Western Academic Context and its Chinese translation. Journal of Intercultural Communication, DOI: 10.1515/jtc-2022-0020

(Chunsheng & Ismail, 2023)
Chunsheng, M., & Ismail, N. H. (2023). Design Strategy of Tibetan Cultural and Creative Products under the Concept of Cross-Cultural Identity. International Journal of Academic Research in Economics and Management Sciences, 12(3), 213–228.