Study on Live-streaming of E-Commerce in China: Prospects and Issues

Chang, Y., Zhu, Y., & Li, H. (2023). Live E-Commerce Multi-entity Value Co-creation Behavior: A Consumer Engagement Motivation Perspective. International Conference on E-commerce and Internet Technology, Springer.
Chen, A. (2022). Planned Impulse Consumption in Live Streaming E-commerce——Evidence from Tiktok. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), Atlantis Press.
Chen, N., & Yang,Y. (2023). The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research 18(3): 1601-1618.
Chen, T., Tong, C., Bai, Y., Yang, J., Cong, G., & Cong, T. (2022). Analysis of the Public Opinion Evolution on the Normative Policies for the Live Streaming E-Commerce Industry Based on Online Comment Mining under COVID-19 Epidemic in China. Mathematics, 10(18), 3387.
Chen, Y. (2023). Relationships between Live-streaming e-Commerce and Consumers’ Purchase Intentions and Corporate Brand Marketing: A Survey Based on China. International Journal of Trade, Economics and Finance, 14(3).
Cheng, H., Sun, W., and Liu, B. (2022). Key Characteristics and Driving Factors of Live E-commerce. Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
Ding, S. (2023). Research on the Influence of Promotion Types and Scarcity on Consumers' Purchase Intention in The Context of E-commerce Live Broadcasting. Frontiers in Business, Economics and Management, 8(1): 164-171.
Fan, H., & Li, H. (2022). An analysis of person deixis in E-commerce live-streaming advertising. International Journal of Language and Linguistics, 10(1): 1-4.
Fei, W., & Wang, K. (2023). Analysis on Dynamic Strategy of Food Safety between Brand Owners and Anchor in Live E-commerce. Journal of Macro-Quality Research, 11(1), 87-98.
Feng, Y. (2022). Research on Live E-Commerce Based on Digital Marketing: Tiktok E-Commerce Live Streaming as an Example. Highlights in Business, Economics and Management 2: 125-130.
Fu, B., & Hsieh, M. (2023). The Impact Model of Consumer Rights Safeguard Trigger in The Context of Live Stream E-commerce Grounded research based on the consumer's perspective. Romphruek Journal, 41(1): 57-84.
Fu, K. (2022). The Effect of Social Media on Customers’ Behaviors in E-commerce: Live Streaming Shopping as an Example. 2021 International Conference on Public Art and Human Development (ICPAHD 2021), Atlantis Press.
Gong, L.?Zhan, S.?Kong, D., & Yu, T. (2023).Development Status, Research Subjects And Prospects Of Live Streaming E-Commerce-A Systematic Literature Review, Journal of Nanyakn Institute of Technology,70-75.
Gopalakrishanan, S.?Ganeshkumar, P. (2013). Systematic reviews and meta-analysis: understanding the best evidence in primary healthcare. Journal of Family Medicine and Primary Care, 2( 1) :9?14?
Hameedi, K. S. (2023). Role of Live E-Commerce on Consumer Purchase Intentions. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev. 8(6): 18.
Han, M. (2021). Research on the supervision problems and countermeasures of E-commerce live streaming in China -- Take Taobao Live Streaming as an example(Master's thesis, Shandong University of Finance and Economics).
Han, W. (2022). Research on the Current Business Model and Future Development Trends of China’s Live Streaming E-Commerce Industry. In 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) (pp. 1819-1823). Atlantis Press.
Han, Z., Du, G., & Xiong, A. (2023). Research on the Influence of E-Commerce Live Streaming Type onConsumers?Purchase Intention of New Products. Economy and Management, 45(4), 133-150.
Hossain, M. I., San, O. T., Ling, S. M., Said, R. M., & The, B. H. (2022). Nexus of Stakeholder Integration, Environmental Investment, Green Technology Adoption and Environmental Sustainability Practices: Evidence from Bangladesh Textile SMEs. Journal of Social Sciences and Humanities. 30 (1), 253 – 281.
Hong, Z. (2022). The influence of online celebrity live streaming e-commerce on consumers’ purchase intention (Master's thesis).
Hou, J., & Chen, J. (2023). Research on the Impact of E-commerce Live Broadcast on Consumer Purchase Behavior under Perceived Value. E3S Web of Conferences, EDP Sciences.
Hu, C., Chen, W., Zhou, Y., Chen, C., & Sun, S. (2023). Regulation mechanism of live streaming e-commerce based on evolutionary game theory. Journal of Management Sciences in China, 26(6), 126-141.
Huang, J. (2023). Research on the Influencing Factors of the Return and Exchange Rate of E-commerce Live Broadcast. SHS Web of Conferences, EDP Sciences.
Jia, Y. (2022). E-commerce Live Broadcasting: Media Consumption and Reconsumption Driven by Technology. Journal of Henan University (Social Sciences), 62(1), 126-132,156.
Jiang, L., & Wang, Y.(2022). Research on The Influence of E-commerce Live Broadcast Consumers'Presence Perception on Purchasing Behavior. Price: Theory&Practice (3), 139-142.
Kim, J., He, N., & Miles,I. (2023). Live Commerce Platforms: A New Paradigm for E-Commerce Platform Economy. Journal of Theoretical and Applied Electronic Commerce Research 18(2): 959-975.
Kit-fong, A., Wenyue, L., & Zhaole, L. (2022). The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19. International Journal of Electronic Commerce Studies 13(3): 147-184.
Lee, C., & Chen, C. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information, 12(6), 241.
Li, C., Cao Y., Wang C., & Hao L. (2022). Evolutionary Game Simulation of Tripartite Strategy in E-commerce Live Streaming Under Platform Regulation. Complex Systems and Complexity Science, 19(1), 34-44.
Li, H., Ding, Y., & Liu, X. (2023).Strategies for improving customer satisfaction of apparel products under e-commerce live. Wool Textile Journal, 51(6), 63-72.
Li, M., Wang, Q., & Cao, Y. (2022). Understanding consumer online impulse buying in live streaming e-commerce: A stimulus-organism-response framework. International journal of environmental research and public health 19(7): 4378.
Li, S. (2022). From Infancy to Maturity, the Rapid Growth of E-commerce Live Streaming Industry: Opportunities, Challenges and Countermeasures. 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), Atlantis Press.
Li, X., Wang, J., Cheng, A., & Fang, Q. (2023). E-Commerce Live Streaming And Local Entrepreneurship: The Role Of Government Officials’participation. ECIS 2023 Research-in-Progress Papers. 80.
https://aisel.aisnet.org/ecis2023_rip/80
Li, Y., Miao, R., Mao, Y., &Yan, Y. (2022). Clothing e-commerce design-making analysis under different webcast marketing modesfrom the perspective of game theory. Journal of Silk, 59(2), 68-76.
Li, Y., Yang, W., & Zhou, Y. (2023). Research on the Profit Model of Tiktok Live Broadcast E-commerce Platform. Highlights in Business, Economics and Management 11: 77-82.
Liang, X., Liu, H., & Hu, S. (2022). The effect of Investor Sentiment on Commonality in Stock liquidity. Price: Theory&Practice (9), 154-157,207.
Liu, C., Sun, K., & Liu, L. (2023). The Formation and Transformation Mechanisms of Deep Consumer Engagement and Purchase Behavior in E-Commerce Live Streaming. Sustainability 15(7): 5754.
Liu, L. (2022). Factors Affecting Consumers’ Purchasing Behaviours in Live Streaming E-Commerce: A Review. 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), Atlantis Press.
Liu, X., Zhang, L., & Chen, Q. (2022). The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust. Frontiers in Psychology 13: 995129.
Liu, X., & Zhang, K. (2022). Web Celebrity Economy under the Background of E-commerce Live Streaming with Goods Marketing Model. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), Atlantis Press.
Liu, Z. (2020). Research on the current situation and future trend of web celebrity e-commerce live streaming industry. In 2020 The 4th International Conference on Business and Information Management (pp. 133-137).
Lu, Y., He, Y., & Ke, Y. (2023). The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention. Data Science and Management, 6(1), 13-20.
Lyu, M. (2022). Opportunities and Reflections of Paying for Knowledge Online in the Context of E-Commerce Live Streaming. 2022 7th International Conference on Modern Management and Education Technology (MMET 2022), Atlantis Press.
Ma, E., Liu, J., & Li, K. (2023). Exploring the mechanism of live streaming e-commerce anchors’ language appeals on users’ purchase intention. Frontiers in Psychology, 14.
Ma, X., Jin, J., & Liu, Y. (2023). The influence of interpersonal interaction on consumers’ purchase intention under e-commerce live broadcasting mode: The moderating role of presence. Frontiers in Psychology, 14, 1097768.
Man, R. (2022). Research on false information dissemination based on e-commerce live broadcast (Master's thesis, Hebei University of Economics and Trade).
Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G., & PRISMA Group*. (2009). Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement. Annals of internal medicine, 151(4), 264-269.
Ong, S. T., Teh, B. H., Kasbun, N. F., Mahroeian, H., Hossain, M. I. (2020). Electronic Commerce Adoption among Malaysian SMEs. Journal of Critical Reviews. 7(19), 555-565.
Peng, Y., & Hao, L. (2022). Influence of Soft and Hard Information on Consumer Response in E-Commerce Live Broadcasting. Economy and Management, 36(4), 68-75.
Qing, C., & Jin, S. (2022). What drives consumer purchasing intention in live streaming e-commerce?. Frontiers in Psychology, 13, 938726.
Ray, P., & Zou, L. (2022). Live Stream e-Commerce: Factors that Motivate the Evolving Consumer Patterns. African Journal of Economics, Politics and Social Studies(1): 155-170.
Sarah, S., & Sobari, N. (2022). The effect of live streaming on purchase intention of e-commerce customers. In Proceeding of the International Conference on Family Business and Entrepreneurship (Vol. 3, No. 1).
Shang, Q., Ma, H., Wang, C., & Gao, L. (2023). Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective. Psychology Research and Behavior Management, 149-168.
Shao, P., & Yi, W. (2022). Analysis on influencing factors of anchors’clothing sales capacity on live streaming platforms. Journal Of Silk, 59(10), 91-98.
Shi, Y., Fei, W., & Wang, K. (2022). Analysis of the Influencing Factors on Consumers' Food Purchase IntentionUnder the Background of Live E-Commerce. Economy And Management, 36(6), 77-83.
Su, J., Wang, D., Zhang, F., Xu, B., & Ouyang, Z.(2023). A Multi-Criteria Group Decision-Making Method for Risk Assessment of Live-Streaming E-Commerce Platform. Journal of Theoretical and Applied Electronic Commerce Research 18(2): 1126-1141.
Su, Y., & Zhou, X. (2023). Digital Opportunity Co-creation Mechanism within Live Broadcast E-commerce Context: A Qualitative Study based on the Digital Affordance Theory. Nankai Business Review, 26(1).
Sun, J. (2023). Research on Personal Income Tax Issues in Live-Streaming E-commerce(Master's thesis, Shandong University of Finance and Economics).
Tan, Y. (2023). Research on the return of e-commerce live broadcast. SHS Web of Conferences, EDP Sciences.
Wang, C., Xu, J., & Shang, Q. (2023). The Mechanism of Virtual Anchor Interactivity on Consumer Purchase Behavior in E-Commerce Live Streaming. Economy And Management, 37(2), 84-92.
Wang, J. (2022). A Study on Factors Influencing Consumer Usage of Live Streaming E-Commerce. The World Of Survey And Research, (340), 58-66.
Wang, L. (2022). Research on the Existing Problems and Countermeasures of Live E-Commerce Economy in China. Accounting and Corporate Management 4(6): 41-49.
Wang, X., & Lin, Y. (2022). The Governance Mechanisms Construction of “Roll-over” Events in Live Streaming E-commerce. Economic management, 44(2), 178-191.
Wang, Y. (2022). The Impact Of E-Commerce Live Streaming On Consumer Purchase Intention During The Covid-19 Pandemic: 10.2478/Bjlp-2022-002065. Baltic Journal of Law & Politics, 15(3), 900-910.
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How live streaming changes shopping decisions in E-commerce: A study of live streaming commerce. Computer Supported Cooperative Work (CSCW), 31(4), 701-729.
Wen, Y., & Wen, H. (2023, July). Research on the Influence of Live Streaming E-commerce on Consumers’ Impulsive Purchasing Behavior. In 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023) (pp. 126-134). Atlantis Press.
Widodo, R., & Napitupulu, T. (2023). Exploring The Impact Of Live Streaming For E-Commerce Business: A Systematic Literature. Journal of Theoretical and Applied Information Technology 101(16).
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability, 15(5), 4432.
Xia, S. (2022). The Impact of Live-Streaming E-commerce Key Opinion Leader Traits on Consumer Engagement——Based on the Mediating and Moderating Effect of Consumer Confusion and Platform Enabling. In SHS Web of Conferences (Vol. 148, p. 03021). EDP Sciences.
Xiao Y., Wang, X., Yu, J., & Zhao, C. (2023). Live-streaming E-Commerce: Management Challenges and Potential Research Directions. Chinese Management Science.doi:10.16381/j.cnki.issn1003-207x.2021.1113.
Xiao, Z., Hu, D., & Wang Z. (2023). Research on e - commerce Governance Based on Credit System SupervisionTake the Live Streaming Industry as an Example. Journal of Nanjing University of Science and Technology(Social Sciences), 36(2), 44-51.
Xie, X., & Liu, L. (2023). Trust Repair Mechanism in Live E-commerce Model from Perspective of Multi?interaction Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 25(2), 56-67.
Xing, P., You, H., & Fan, Y. (2022). Optimal quality effort strategy in service supply chain of live streaming e-commerce based on platform marketing effort. Control and Decision, 37(1), 205-212.
Xiong, H., Chen, J., Yan, H., & Guo, H. (2023). Pricing and coordination of live e-commerce dual-channel supply chain considering the characteristics of anchors . Journal of Industrial Engineering/Engineering Management, 37(4), 188-195.
Xu, C., & Li, X. (2022). Sales Mode Selection of E?Commerce Enterprises and Analysis ofOpening Conditions of Live Broadcasting. Economy And Management, 36(2), 69-76.
Xu, P., Cui, B., & Lyu, B. (2022). Influence of streamer's social capital on purchase intention in live streaming E-commerce. Frontiers in Psychology 12: 748172.
Xu,Y., & Ye, Y. (2020). Who watchs live streaming in China? Examining viewers’ behavior, personality traits, and motivations. Frontiers in Psychology, 11,1607.
YAN, R. (2022). Analysis on The Factors of Consumers' Pruchase Intention in Live Streaming E-commerce in The Context of Digital Era (Doctoral dissertation, ?????).
Yan, T. (2022). The Impact of Live Streaming E-Commerce Features on Chinese Consumers’ Attitude and Purchase Intention (Doctoral dissertation, Syracuse University).
Ye, M., & Ching, T. C. (2022). Research economic impact of big data technology on sustainable production and consumption in live streaming e-commerce consumer behaviors. International Conference on Cyber Security, Artificial Intelligence, and Digital Economy (CSAIDE 2022), SPIE.
Yin, H. (2020). Rise and Future Development of E-commerce Live Streaming Mode. Journal of Wuhan Engineering Vocational and Technical College(04),41-43.
Yu, T., Guan, Z., Dong, J., & Qu, Y. (2022). Research on Live E-Commerce Supply Chain Decision-Making Considering SocialMedia Influencer’s Marketing Efforts under Different Power Structures. Chinese Journal of Management, 19(5), 714-722,748.
Yu, Y., & Liu, Z. (2022). Research on impulse purchase of live e-commerce platform users based on ELM model in China." ???????????? 27(11): 295-304.
Yuan, H., & Huang, L. (2022). Research on Interactive Mode of E?commerce Live Broadcast Based on Platform Heterogeneity. Journal Of Harbin University Of Commerce, (6), 19-30.
Yue, X., Yang, Y., Gu, X., Wang, Q., & Chen, S. (2023). Research on the Impact of Perceived Interaction on User Stickiness in the Context of Tiktok E-commerce Live Broadcast--The Mediating Role Based on Emotional Attachment. In SHS Web of Conferences (Vol. 165). EDP Sciences.
Zhang, B., Li, J., Feng, Y., & Liu, D. (2023). Factors analysis of Consumers' purchasing intention under the background of live E-commerce shopping. Journal of Internet Technology, 24(3), 809-815.
Zhang, G., Peng, L., & Wang, F. (2022). Research on the Influence Mechanism of Consumers' Purchase Intention in E-commerce Live Broadcast based on the Extended TAM Model.
Zhang, R., & Jing, X. (2023). Pricing Strategy of Dual-channel Supply Chain with E-commerce Live Broadcast. Highlights in Business, Economics and Management 6: 6-14.
Zhang, R., & Chen, M. (2023). Predicting Online Shopping Intention: the Theory of Planned Behavior and Live E-Commerce. SHS Web of Conferences, EDP Sciences.
Zhang, S., & Feng, J. (2023). The Mechanism of Consumers' Impulsive Purchasing Behavior in E-commerce Live Broadcast-Based on the Perspective of lnteraction and Match-up Hypothesis. Journal of Hit (Social Sciences Edition), 25(3), 138-144.
Zhang, X., Chen, H., & Liu, Z. (2022). Operation strategy in an E?commerce platform supply chain: whether and how to introduce live streaming services?. International Transactions in Operational Research.
Zhao, X., & Huo, Y. (2022). The Evolutionary Game Analysis and Simulation Research on E-Commerce Live Broadcast Counterfeit Sales with the Participation of a Third-Party Supervisor. 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022), Atlantis Press.
Zhou, J., Zhang, L., & Ren, J. (2022). The Role of Group Interaction in Danmu Comments for Live E-Commerce. 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022) 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022), Atlantis Press.
Zhou, L., Xu, J., & Shen, P. (2023). Study on Customer Participation Behavior in E-commerce Live Broadcast Scenario—Analysis Based on Stimulating Customers'Sense of Social Presence and Self-efficacy. Price: Theory & Practice (2), 152-155,203.
Zhou, X. (2022). Research on the Development Prospect of E-Commerce Live Broadcast Based on SWOT Analysis. Highlights in Business, Economics and Management 2: 131-135.
Zimiao, X., & Shenggui, C. (2023). Study on The Influence of Situational Factors of E-commerce Live Broadcasting on Consumers’ Impulse Buying Behavior. In SHS Web of Conferences (Vol. 171, p. 01026). EDP Sciences.

N/A

Copyright: © 2023 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode