ISSN: 2226-3624
Open access
Eating food that's ready to eat is part of Malaysian culture. Street food vendors need to understand their customers' always demands and provide them with high-quality satisfaction to succeed. However, because of its widespread appeal, there is still uncertainty about the food's safety and potential problems. Thus, the significance of this topic lies in examining how Muslim consumers perceive the quality of service when purchasing halal street food vendors, gauging their awareness of halal fraud when making food choices, and identifying the street food traders' service quality policies regarding halal street food vendors in connection to food safety. Data analysis and gathering techniques are used in this study. This study's efforts to gather data and information are based on library research from primary and secondary sources, including books, journals, hadiths, the Qur'an, and scientific writing. Three strategies are used to analyse these data: comparative, deductive, and inductive. The main findings discuss Muslim customers' awareness of halal fraud in food selection, the assessment of service quality in relation to purchasing halal street food vendors, and the policies of street food vendors addressing halal vendors with respect to food safety. When it comes to halal consumption, customers are starting to place a greater emphasis on cleanliness and safety. Knowledge empowers Muslim consumers to make informed choices and avoid purchasing phoney or non-halal products. By helping them find reliable vendors and halal-certified products, it protects their dietary and religious needs. In general, halal food fraud knowledge is crucial for upholding Muslim customers' rights, encouraging honesty in the halal food sector, and building consumer and company trust. It is important to acknowledge that halal has evolved into more than just a religious issue; it is now a way of life and a representation of worldwide quality control. It is advised to do additional research utilising questionnaires and interviews to learn more about how Muslim consumers perceive the level of service provided by halal street food sellers in order to get more precise information.
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