ISSN: 2222-6990
Open access
This paper aimed to investigate the effects of price promotion framing messages (single discount Vs multiple discount) on attitude toward the offer and purchase intention. Experimental design is conducted, the experiment results demonstrated that multiple discount has a greater influence on consumer attitude toward the offer and Purchase Intention than single discounts over an economically equivalent. This finding offers potential for finding better ways for sellers or managers to present discounts in market. Finally, this paper conclusion a presents implications, limitations, and directions for future research.
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In-Text Citation: (Ammar & Alleil, 2019)
To Cite this Article: Ammar, N., & Alleil, J. (2019). When 25% Off Plus 20% off is Equal to 40% Off: Multiple-Discount Promotions are Preferred to Single-Discount Promotions. International Journal of Academic Research Business and Social Sciences, 9(6), 69–79.
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