Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Developing Measures of Dialogic Communication on Organizational Change: An Exploratory Study

Syed Jamal Abdul Nasir Syed Mohamad, Roshidi Hassan, Norlida Abdul Hamid, Ahmad Syahmi Ahmad Fadzil

http://dx.doi.org/10.6007/IJARBSS/v9-i6/5978

Open access

The purpose of this paper is to develop and validate a dialogic communication scale on the setting of organizational change. This scale can be served as a basis for the assessment of dialogic communication from the employees’ perspective Based on the previous literature, this study conceptualized the construct of dialogic communication into five dimensions and generated an initial measurement of 20 items. The samples empirical data obtained was used to analyze the empirical validation of dialogic communication construct according to its underlying dimensionality. Findings developed 16 items scale that measured the five dimensions. A tentative norm of dialogic communication scale is presented while the scale’s theoretical and practical applications were also discussed. In conjunction with past recommendations, this study pioneered the effort of developing a quantitative dialogic communication scale that is hopeful to bolster the effective communication effort in organizational change. Additionally, the findings offer sound theoretical development of dialogic communication.

Bakhtin, M. M. (1986), Speech Genres and Other Essays, University of Texas Press, Austin, Texas.
Bentley, J. M. (2012), Applying dialogic public relations theory to public relations education, Teaching Journalism & Mass Communication, 2 (1), 1-11.
Botan, C. (1997), Ethics in strategic communication campaigns: the case for a new approach to public relations, Journal of Business Communication, 34 (2), 187-201.
Bruning, S., Dials, M. and Shirka, A. (2008), Using dialogue to build organization-public relationships, engage publics, and positively affect organizational outcomes, Public Relations Review, 34 (1), 25-31.
Buber, M. (1967), The Knowledge of Man, Harper & Row, New York, NY. Stewart, J. (1978), Foundations of dialogic communication, Quarterly Journal of Speech, 64 (2), 183-201.
Caldwell, R. (1993), Employee involvement and communication, Journal of Strategic Change, 2 (3), 135-138.
Carpenter, S., Takahashi, B., Lertpratchya, A. P., & Cunningham, C. (2016). Greening the campus: a theoretical extension of the dialogic communication approach. International Journal of Sustainability in Higher Education, 17 (4), 520–539.
Churchill, G.A. (1979), A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, 16 (1), 64-73.
Dancey, C. P., & Reidy, J. (2002). Statistics without maths for psychology: using SPSS for Windows. Harlow: Prentice Hall.
Flower, O. D. (1962). Overcoming resistance to change [Film]. Beverly Hills, CA: Roundtable Productions.
Fowler, F. J. (2002), Survey Research Methods, Sage, Thousand Oaks, CA.
Hair, J. F., Black, W. C., Babin, H. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Prentice Hall.
Hair, J. F., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modelling (PLS-SEM). Los Angeles; London; New Delhi; Singapore; Washington DC; Melbourne: Sage.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modelling. Journal of the academy of marketing science, 43(1), 115-135.
Heuvel, S., Schalk, R., Freese, C., & Timmerman, V. (2016), What’s in it for me? Managerial perspective on the influence of the psychological contract on attitude towards change, Journal of Organizational Change Management, 29 (2).
Jasmin, G., Jan, B., Christian, H., & Jeremy, M. (2014). Higher education and sustainable development, Accounting, Auditing & Accountability Journal, 27 (2), 218-233.
Johansson, C., & Heide, M. (2008). Speaking of change: three communication approaches in studies of organizational change. Corporate Communications: An International Journal, 13 (3), 288–305.
Kent, M. and Taylor, M. (2002), Toward a dialogic theory of public relations, Public Relations Review, 28 (1), 21-37.
Lawrence, P. R. (1954). How to deal with resistance to change. Harvard Business Review, 32 (3), 49-57.
MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioural research: Integrating new and existing techniques. MIS Quarterly, 35(2), 293-334.
Matos, P. M. S., & Mark, E. (2014). Improving change management: How communication nature influences resistance to change. Journal of Management Development, 33(4), 324–341.
Plewes, J. (2014). Change Fatigue: The Hidden Sleeper in Change Failure. Retrieved January 11, 2018, from https://www.morganmckinley.com.au/article/change-fatigue-hidden-sleeper-change-failure
Quirke, B. (1995), Communicating Change. McGraw-Hill, New York, NY.
Roni, M. S. (2014). Introduction to SPSS. Edith Cowan University, SOAR Centre, Australia.
Seow, T. L. & Mallika H. D., (2014), Dialogic communication and media relations in nongovernmental organizations, Journal of Communication Management, 18 (1), 80 – 100.
Stewart, J. (1978). Foundations of dialogic communication, The Quarterly Journal of Speech (64), 197–198.

In-Text Citation: (Mohamad, Hassan, Hamid, & Fadzil, 2019)
To Cite this Article: Mohamad, S. J. A. N. S., Hassan, R., Hamid, N. A., & Fadzil, A. S. A. (2019). Developing Measures of Dialogic Communication on Organizational Change: An Exploratory Study. International Journal of Academic Research in Business and Social Sciences, 9(6), 640–652.