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International Journal of Academic Research in Progressive Education and Development

Open Access Journal

ISSN: 2226-6348

Exploring University Students’ Acceptance in Online Learning Using Technology Acceptance Model (TAM)

Che Soh Said, Ahmad Bakhtiar Jelani, Nazre Abd Rashid, Muhammad Akramin Kamarulzaman, Mohd Hishamuddin Abdul Rahman, Norazman Ismail, Ahmad Firdaus Mohd Noor, Juriah Mohd Amin

http://dx.doi.org/10.6007/IJARPED/v11-i4/15066

Open access

This study aims to examine the factors affecting behavioural intention to use video-based learning among higher education’s students. The study used technology of acceptance model (TAM) to identify the factors that predict intention to use video-based learning. These study used a cross-sectional quantitative study design involving 243 university students. The data was collected using an online survey due to the COVID-19 restrictions. The proposed hypotheses were analysed using correlation and multiple linear regression. Results of this research revealed that perceived ease of use and perceived usefulness have a significant effect on the intention to use video based learning. The practical implications inform policymakers and educational institutions on how video-based adoption can be enhanced. In this context, perceived ease of use and perceived usefulness are identified as predictors of intention to use video-based learning among higher education’s students.