ISSN: 2226-6348
Open access
Elements of emotion are essential in an animated film to generate an affective impression and emotions in the audience. Malaysia's animation industry has been proliferating in recent years, and Malaysian animators have produced many animation products. However, previous studies stated that the current situation of local animated films had been seen to have a weak storytelling technique. There is a West scholar who argues that good storytelling can evoke the emotions of the audience. This study identified the elements of emotion in the development of the Case study of storytelling Agent Ali in the Movie film. Based on elements of emotion in that film based on Freytag’s Pyramid model and describe the importance of emotional elements in the film. This qualitative study was used to analyses the type of emotion in Agent Ali the Movie film. The study results found that elements of emotion exist in the process of story development in Agent Ali the Movie, such as happiness, sadness, and anger in every three acts of structure (exposition, conflict, and resolution). The existence of emotion has proved that animated films in Malaysia need to be focused to overcome the weak storytelling technique.
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