ISSN: 2222-6990
Open access
The objectives of this research are to investigate and develop the theoretical relationship among service quality, destination image, and satisfaction and empirically examine that probability influences the tourist’s loyalty. The target population was all visitors above 17 years and who visited during November until December. A Total of 384 questionnaires were collected, coded, and analyzed. Path analysis technique used to test the influence of each variable. The empirical result of the research showed that the service quality and destination image influence the satisfaction. Moreover, the finding revealed that the destination image and satisfaction had significant effect towards loyalty. The findings of this research has a significant contribution towards the knowledge that is in line with this domain, particularly on the visitors oriented to the tourism industry with family and this aspect is not taught.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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