ISSN: 2222-6990
Open access
Corporate Social Responsibility has been discussed not only as volunteerily initiatives of the corporation to contribute to the community but also seen as an intervention effort in the process of developing a community. This paper will discuss the approach of community intervention of a CSR initiatives by a multinational corporation in Malaysia from the perspectives of the community involves. How the CSR project was perceived by the community in the context of community development is going to be analyzed. A total of 45 farmers involved with the company's CSR program were interviewed to explore their perspective on the CSR project. The research adopts a qualitative case study approach using thematic analysis on the interview data to gain an understanding of the phenomena under study. The study shows that the project is combining the Need-Based Approach of Community development with Assets Based Community Development in executing the CSR project for the community. These approaches have assisted in sustaining the CSR project in the community in the effort of the corporation to contribute to the community.
Barney, I. (2003). Business, community development and sustainable livelihood approach. Community Development Journal. 38(3), 255-265.
Beaulieu, L. J. (2002). Mapping the assets of your community: a key component for building local capacity. Retrieved November 25, 2010, from http://srdc.msstate.edu/publications/227/227_asset_mapping.pdf.
Blaikie, N.W.H. (2007). Approaches to Social Enquiry: Advancing Knowledge (2nd Ed.). Cambridge: Polity Press.
Blowfield, M. & Frynas, J.G. (2005). Setting new agendas: critical perspectives on corporate social responsibility in developing world. International Affair, 81(3), 499-513.
Blowfield, M. (2007). Reasons to be cheerful? What we know about CSR’s impact. Third World Quarterly. 28(4), 683-695.
Boyatzis, R.E. (1998). Transforming Qualitative Information: Thematic Analysis and Code Development. California, USA: SAGE Publication.
Corbin, J. & Strauss, A. (2007). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. California: SAGE Publication
Fox, T. (2004). Corporate Social Responsibility and Development: In quest of an agenda. Development, 47(3) 29-36.
Frynas, J. (2005). The false development promise of Corporate Social Responsibility: evidence from Multinational companies. International Affairs, 81(3), 581-598.
Grant, R. A. (2008) phenomenological case study of a lecturer’s understanding of himself as an assessor. Indo-pacific Journal of Phenomenology. February 2008, 1-10.
Green, G. P & Haines, A. (2012). Asset Building and Community Development (3rd Edn.) California: SAGE Publication.
Haines, A. (2009). Asset-based community development. Dlm. Philips, R & Pitman, R. (eds.) An Introduction to Community Development. Routledge: London, 38-46.
Ideamudia, U. (2008). Conceptualising the CSR and development debate: bridging existing analytical gaps. Journal of Corporate Citizenship. 29 (Spring), 91-110.
Kolk, A., Van Tulder, R., & Kostwinder, E. (2008). Business and partnerships for development. European Management Journal, 26(4), 262-273
Margolis, J.D. & Walsh, J.P. (2003). Misery loves companies: rethinking social initiatives by business. Administrative Science Quaterly, 48, 265-305.
Merriam, S. (2009). Qualitative Research: A Guide to Design and Implementation. United States of America: John Wiley and Son.
Muthuri, J.N. (2007). Participation and accountability in corporate community involvement programme: a research agenda. Community Development Journal. Oxford University Press, 1-17.
Newell, P. & Frynas, J.G. (2007). Beyond CSR? Business, poverty and social justice: an introduction. Third World Quaterly. 28(4), 669-681.
Philips, R & Pitmann, R.H. (2009). A framework for community and economic development. In Philips, R & Pitman, R. (eds.) An Introduction to Community Development. Routledge: London, 3-15.
Radzi, N. A. M., Lee, K. E., Halim, S. A., & Siwar, C. (2018). An Empirical Study of Critical Success Factors and Challenges in Corporate Social Responsibility (CSR) Implementation: The Case of Selected Corporate Foundations in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(3), 70–90.
Sarmila M.S, Zaimah R, N. Lyndon, Azima A.M, Suhana Saad, Selvadurai, S. (2012). Tanggungjawab Sosial Korporat dan pembangunan ekonomi komuniti: Kajian kes perspektif komuniti penerima. GEOGRAFIA Malaysia Journal of Society and Space. 8 (9), 1 – 12
Sarmila Md Sum, Reevany Bustami, Salfarina Abdul Gapor. (2012). Usaha Tanggung Jawab Sosial Korporat (CSR) dalam meningkatkan keupayaan komuniti: Kajian kes peladangan cili di Bukit Awang, Pasir. Puteh, Kelantan. GEOGRAFIA Malaysia Journal of Society and Space. 8(5): 1-13.
Sarmila, M., Zaimah, R., Lyndon, N., Hussain, M. Y., & Awang, A. H. (2015). Local community economic wellbeing through CSR project. Mediterranean Journal of Social Sciences, 6(4), 79.
Stirling, J.A. (2001). Thematic network: an analytic tool for qualitative research. Qualitative Research.
In-Text Citation: (Sarmila, Zaimah, Azima, Ishak, & Saad, 2018)
To Cite this Article: Sarmila, M. ., Zaimah, R., Azima, A. ., Ishak, S., & Saad, S. (2018). Corporate Social Responsibility Initiatives and Community Development Approaches. International Journal of Academic Research in Business and Social Sciences, 8(13) Special Issue: Community Development & Social Mobility, 1–10.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode