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This research study identifies the approaches that support the process of adoption and adaptation of Malay traditional Eidul Fitr food practice. An interview was carried out in this research which involved 30 women consisted of grandmothers, mothers and daughters of one family with 20 years of age gap. Some insightful information on the practices with relatives and friends were collected. Recipe collection, cooking program and demonstration is identified as the approaches that support the process of adoption and adaptation of Malay traditional Eidul Fitr food practice.
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In-Text Citation: (Sharif, Zahari, Muhammad, Ishak, & Salleh, 2018)
To Cite this Article: Sharif, M. S. M., Zahari, M. S. M., Muhammad, R., Ishak, N., & Salleh, M. M. (2018). Malay Traditional Eidul Fitr Food Practice: The Mechanisms of Adoption and Adaptation Processes. International Journal of Academic Research in Business and Social Sciences, 8(17), 183–194.
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