ISSN: 2222-6990
Open access
A lot of client generated content is currently openly available via web-based social media locales. To expand their upper hand, organizations need to screen and investigate not just the client produced content without anyone else web-based social media networking destinations, yet additionally the substance on their rivals' web-based social media locales. In this article, I portray a system to coordinate a few strategies including quantitative investigation and content digging for breaking down and contrasting web-based social networking content from business contenders. In particular, we directed an inside and out contextual analysis to relate the created system to the investigation and correlation of social media material on Facebook localities of five biggest sportswear store chains on the planet Adidas, Nike, Puma, Asics and Reebok. I discovered similitudes and contrasts in the social media use among the five Sportswear stores. I examine the ramifications of our discoveries and give proposals to enable organizations to build up their social media aggressive investigation systems.
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In-Text Citation: (Javed & Iqbal, 2019)
To Cite this Article: Javed, K., & Iqbal, M. (2019). Competitive Analytics from Social Media for Five Leading Sportswear Stores. International Journal of Academic Research Business and Social Sciences, 9(4), 255–266.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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