Investigating the Relationship between Knowledge Management and Customer Relationship Management in Tejarat Banks in Isfahan

The purpose of the present study is "investigating the relationship between knowledge management and customer relationship management in Tejarat Banks in Isfahan". This descriptive - survey research is one of the field branches. Data were collected by using a questionnaire with the help of statistical software such as SPSS and statistical amos normality test, Pearson correlation test, T, F test and structural equation analysis are discussed. The study sample included the entire province included 450 are Tejarat banks; the sample was estimated using the 207formula. Findings suggest that research findings show that the customer relationship management in Tejarat banks is a significant positive relationship with knowledge transfer, store of knowledge, and knowledge acquisition but its significant association with the use of knowledge cannot be verified. The highest correlation is between knowledge transfer and the customer relationship management.