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This study provided a deep understanding of the market research and the process which involved and participated in achieving the needed goals. This study also discussed the role of research in building & implementing successful marketing programs. As well as it explained the role of marketing research and its importance in taking the decisions, also we will not forget that this study gave the needed and how we can apply market research on our business.
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(Al-Shatanawi et al., 2014)
Al-Shatanawi, H. A., Osman, A., & Halim, M. S. A. (2014). The Importance of Market Research in Implementing Marketing Programs. International Journal of Academic Research in Economics and Management Sciences, 3(2), 137–145.
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