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The term boycott is a common term among the community when used by certain parties to provide awareness at keeping alert on current issues. Boycott is one of the campaigns that is continuousy getting attention which often signals interest among communities worldwide. Scientific research on the general explanation of boycott remains at inadequate. Thus, this paper aimed to provide a general explanation in relation to boycott including its background, categories and goals. A qualitative method was used in this paper including the use of library research. Using a content analysis approach on the library materials, this paper analyzed the concept of boycott including its background and categories (aspects, approaches, actions taken, types of boycotted products and realistic boycott launch goals depending on the campain organizers). The findings of this paper found that the term boycott was taken from the name of a British Irish farm agent. Besides that, picketing, listing of ‘injustices’ or ‘do not buy’, strikes, refusal to interfere with other employers ’pickets and blacklists are actions that employ boycott. This paper serves as a suitable reference and guide for certain individuals or authorities because it explains the concept of boycott in general covering its background, categories and goals of a boycott launch.
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In-Text Citation: (Yunus, et. al, 2020)
To Cite this Article: Yunus, A. M., Chik, W. M. Y. W., Abd Wahid, N., Daud, K. A., Abd Hamid, M. N. (2020). The Concept of Boycott: A General Introduction. International Journal of Academic Research in Business and Social Sciences. 10(9), 962-971.
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