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The aim of the study was to investigate the effects of using mnemonic device to increase the
economics concept understanding and fostering academic performance of undergraduates. A
quasi-experimental method was applied in this study. There were 90 students selected
randomly and divided into two groups (experimental and control group). Two hypotheses had
been tested. ANCOVA had been employed for testing the significant effect in mean score of
performance post-test within groups. The results showed that the students in experimental
group significantly outperformed in their academic performance mean score. The findings of
this study revealed that mnemonics are effective in enhancing students’ performance.
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