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The modifications are fast and visible in the field of medical assistance and healthcare, the domain being considered dynamic and unpredictable, the research generator and changes whose application impose most of the times systems performance and an efficient communication. Pharmaceutical marketing is the most important and the most wanted cultural architect of the present, places the patient in the center of its actions and stimulates the competition based on benefits for the patients.
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(Radu & Iosub, 2016)
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