Journal Screenshot

Multilingual Academic Journal of Education and Social Sciences

Open Access Journal

ISSN: 2308-0876

NOTE: THIS JOURNAL IS SHIFTED TO NEW
WEBSITE (www.kwpublications.com)

How Media Literacy Competency Contribute to Political Participation Integrity Among Young People

Siti Nurshahidah Sah Allam, Mohd Sufiean Hassan, Abdul Rauf Ridzuan, Rosilawati Sultan Mohideen, Ilya Yasnorizar Ilyas

Open access

Emerging social media reported escalating political participation among young people in social media and stimulate their interest to become a media content producer. Young media content producer with the usage of multimedia applications such as producing political parody, designing persuasive information graphics to create a new perspective on political issues. However, exposing multiplatform political information significantly affects integrity conduct where it drives them to create and disseminate fake information, digital trace, create deep fake and produce online humour to create damage on politician reputation. Unquestionably, all political involvements mention lead young people to commit to domestic crime. A survey conducted for data gathering among 388 Higher Education Institution (HEI) students in Melaka to provide an empirical understanding of media literacy contribution towards political participation integrity. This study found that access, analysis and evaluate and create dimensions significantly influence the integrity of political participation among young people. HEI students keen to become young media content producer by reason of easy access to multiplatform media, analysing media content enhance their political knowledge and create media content for new political perspective and communicate them through social media to seek for social change.

Ahmed, S. (2013). Protests against #delhigangrape on twitter: Analyzing India’s Arab spring Kokil Jaidka. Journal of Edemocracy, 1(5), 28–58.
Al-Kandari, A., & Hasanen, M. (2012). The impact of the internet on political attitudes in Kuwait and Egypt. Telematics and Informatics, 29(3), 245–253.
Alvídrez, S., & Franco-Rodríguez, O. (2016). Powerful communication style on twitter: effects on credibility and civic participation. Comunicar, 24(47), 89–97.
Ashley, S., Poepsel, M., & Willis, E. (2010). Media literacy and news credibility: does knowledge of media ownership increase skepticism in news consumers? Journal of Media Literacy Education, 2, 37–46.
Aufderheide, P. (1992). Media Literacy: A Report of The National Leadership Conference on Media Literacy. In Media Literacy in The Information Age Current Perspectives 6(2).
Aysan, F. (2016). The role of attachment styles, peer relations, and affections in predicting internet addiction. The Turkish Journal on Addiction, 3(3), 416–432.
Baumgartner, J. C. (2007). Humor on the next frontier: youth, online political humor, and the jibjab effect. Social Science Computer Review, 25(3), 319–338.
Bektas, M. Ç. (2009). Media literacy courses in faculties of communication in TRNC. Procedia Social and Behavioral Sciences, 1, 446–449.
Bell, S. R., Cingranelli, D., Murdie, A., & Caglayan, A. (2013). Coercion, Capacity, And Coordination: Predictors of Political Violence. Conflict Management and Peace Science, 30(3), 240–262.
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205.
Berinsky, A. J., & Lenz, G. S. (2011). Education and political participation: exploring the causal link. Political Behavior, 33(3), 357–373.
Blank, G. (2013). Who create content? Stratification and content creation on the internet. Information Communication and Society, 16(4), 590–612.
Brandtweiner, R., Donat, E., & Kerschbaum, J. (2010). How to become a sophisticated user: a two-dimensional approach to e-literacy. New Media & Society, 12(5), 813–833.
Buckingham, D. (2005). The Media Literacy of Children and Young People. In Ofcom.
Bullen, J. O. P. (2015). Measuring social capital in five communities the journal of applied behavioral science. Journal of Applied Science, 36(October), 23–42.
Byrne, B. (2016). Structural Equation Modeling With Amos: Basic Concepts, Applications, And Programming. Routledge.
Casero-Ripollés, A. (2017). Producing political content for web 2.0: empowering citizens and vulnerable populations. El Profesional De La Información, 26(1), 13.
Chan-Olmsted, S. M., Moonhee, C., & Sangwon, L. (2013). User perceptions of social media: a comparative study of perceived characteristics and user profiles by social media. Online Journal Of Communication & Media Technologies, 3(4), 149–178.
Chinnasamy, S., & Abdul Manaf, N. (2018). Social media as political hatred mode in Malaysia’s 2018 general election. SHS Web of Conferences, 53, 1-12.
Cohen, J., Mutz, D., Price, V., & Gunther, A. (1988). Perceived impact of defamation. Public Opinion Quarterly, 52(2), 161–173.
Croke, K., Grossman, G., Larreguy, H. A., & April, J. M. (2015). Deliberate Disengagement: How Education Decreases Political Participation in Electoral Authoritarian Regimes (Issue 156).
Davies, I., Mizuyama, M., Ikeno, N., Parmenter, L., & Mori, C. (2013). Political literacy in Japan and England. Citizenship, Social and Economic Education, 12(3), 163–173.
Dell, M. (2018). Fake news, alternative facts, and disinformation: the importance of teaching media literacy to law students. Ssrn Electronic Journal, 1–31.
Emruli, S., Zejneli, T., & Agai, F. (2011). Youtube and political communication – Macedonian case. International Journal of Computer Science Issues, 8(4), 460–466.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective. Pearson: Upper Saddle River, Nj.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. Pearson Education Limited.
Hobbs, R. (2010). Digital and Media Literacy: A Plan of Action. Http://Www.Knightcomm.Org/Wp-Content/Uploads/2010/12/Digital_And_Media_Literacy_A_Plan_Of_Action.Pdf
Hobbs, R., & Mcgee, S. (2008). Teaching about propaganda: an examination of the historical roots of media literacy. Journal of Media Literacy Education, 6(62), 56–67.
Hooper, D., Coughlan, J., & Mullen, M. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Research Methods, 6(1), 53–60.
Johnson, T. J., & Kaye, B. K. (1998). Cruising is believing? comparing internet and traditional sources on media credibility measures. Journalism and Mass Communication Quarterly, 75(2), 325–340. 4
Kahne, J., & Bowyer, B. (2019). Can media literacy education increase digital engagement in politics? Learning, Media and Technology, 44(2), 211–224.
Kaid, L. L., Mckinney, M. S., & Tedesco, J. C. (2007). Introduction: Political information efficacy and young voters. American Behavioral Scientist, 50(9), 1093–1111.
Kang, I., Lee, K. C., Lee, S., & Choi, J. (2007). Investigation of online community voluntary behavior using cognitive map. Computers in Human Behavior, 23(1), 111–126.
Kasmani, M. F., Sabran, R., & Ramle, N. (2014). Can twitter be an effective platform for political discourse in Malaysia? A study of #pru13. Procedia - Social and Behavioral Sciences, 155(October), 348–355.
Kelley, M. S., & Laurie, A. H. (2019). Deep fakes and national security. Congressional Research Service, 1(1), 1–3.
Kim, D., & Johnson, T. J. (2012). Political blog readers: predictors of motivations for accessing political blogs. Telematics and Informatics, 29(1), 99–109.
Kline, R. B. (2010). Principles and Practice of Structural Equation Modelling. The Guilford Press.
Koc, M., & Barut, E. (2016). Development and validation of new media literacy scale (NMLS) for university students. Computers in Human Behavior, 63(October 2016), 834–843.
Kuipers, G. (2011). The politics of humour in the public sphere: Cartoons, power and modernity in the first transnational humour scandal. European Journal of Cultural Studies, 14, 63–80.
Kumar, R., & Thapa, D. (2014). Social media as a catalyst for civil society movements in India: A study in Dehradun city. New Media & Society, 17(8), 1299-1316
Kümpel, A. S., Karnowski, V., & Keyling, T. (2015). News sharing in social media: A review of current research on news sharing users, content, and networks. Social Media + Society, 1(2), 1-14.
Leong, P. (2015). Political communication in Malaysia: A study on the use of new media in politics. Jedem, 7(1), 46–71.
Livingstone, S. (2014). Developing social media literacy: how children learn to interpret risky opportunities on social network sites. Communications, 39(3), 283–303.
Maamari, B. E., & Zein, H. E. (2014). The impact of social media on the political interests of the youth in Lebanon at the wake of the Arab spring. Social Science Computer Review, 32(4), 496–505.
Marsh, H. W., & Hau, K.-T. (1996). Assessing goodness of fit: Is parsimony always desirable? The Journal of Experimental Education, 64(4), 364–390.
Martens, H., & Hobbs, R. (2015). How media literacy supports civic engagement in a digital age. Atlantic Journal of Communication, 23(2), 120–137.
Mihailidis, P., & Cohen, J. N. (2013). Exploring curation as a core competency in digital and media literacy education. Journal of Interactive Media in Education, 2013(1), 2.
Hassan, M. S., Sah Allam, S. N., Azim, M/ A., M., Abdul Mutalib, M. A., Mahbob, M. H., & Daud, M. A. (2020). Measuring the integrity of young people political participation: psychometric analysis of media literacy. International Journal of Academic Research in Business and Social Sciences, 10(2), 12–33.
Hassan, M. S., Sah Allam, S. N., Khamis, M. H., Bakar, M. H., & Ridzuan, A. R. (2019). Perspektif literasi media aspek analisis dan penilaian: Amalan integriti penyertaan politik golongan muda di media sosial. Jurnal Sains Sosial, 4(1), 20–32.
Hassan, M. S., Sah Allam, S. N., Azni, M. Z., & Khamis, M. H. (2013). Social media and political participation among young people. Jurnal Sains Sosial, 1(1), 95–114.
Murinska-Gaile, S., & Hadžiali?, S. (2017). Development of critical thinking skills: comparative analysis of media literacy level in Bosnia and Herzegovina and Latvia. Society. Integration. Education. Proceedings of The International Scientific Conference, 2, 504.
Naab, T. K., & Sehl, A. (2017). Studies of user-generated content: A systematic review. Journalism, 18(10), 1256–1273.
Park, C. S. (2015). Pathways to expressive and collective participation: usage patterns, political efficacy, and political participation in social networking sites. Journal of Broadcasting And Electronic Media, 59(4), 698–716.
Parrott, E. (2017). Building political participation: the role of family policy and political science courses. Journal of Political Science Education, 13(4), 404–425.
Persson, M. (2013). Is the effect of education on voter turnout absolute or relative? a multi-level analysis of 37 countries. Journal of Elections, Public Opinion and Parties, 23(2), 111–133.
Pires, F., Masanet, M. J., & Scolari, C. A. (2019). What are teens doing with youtube? Practices, uses and metaphors of the most popular audio-visual platform. Information Communication and Society, 1–17.
Pong, T. K. (2012). Aktivisme mahasiswa cina era reformasi dan pasca reformasi Di Malaysia: Kajian impak politik dalam Pilihan Raya Umum Ke-12. Akademika, 82(1), 91–102.
Potter, W. J. (2004). Argument for the need for a cognitive theory of media literacy. American Behavioral Scientist, 48(2), 266–272.
Ridanpaa, J. (2014). Politics of literary humour and contested narrative identity (of a region with no identity). Cultural Geographies, 21(4), 711–726.
Rill, L. A., & Cardiel, C. L. B. (2013). Funny, ha-ha: the impact of user-generated political satire on political attitudes. American Behavioral Scientist, 57(12), 1738–1756.
Saldaña, M., Mcgregor, S. C., & Zúñiga. (2015). Social media as a public space for politics: Cross-national comparison of news consumption and participatory behaviors in the United States and The United Kingdom. International Journal of Communication, 9(1), 1–23.
Simmons, T. (2019). Media literacy and fake news. Journalism and Ethics, January, 163–176.
Sah Allam, S., N., Hassan, M. S., Azni, M. Z., & Khamis, M., H. (2012). News Media Exposure and Political Participation Among Young People. Technology, Science, Social Sciences and Humanities International Conference 2012, 1–18.
Stockemer, D. (2012). Students’ political engagement: A comprehensive study of University of Ottawa undergraduate students. Journal of Youth Studies, 15(8), 1028–1047.
Syahputra, I. (2019). Expressions of hatred and the formation of spiral of anxiety on social media in Indonesia. SEARCH Journal of Media and Communication Research, 11(1), 95–112.
Taib, R., & Yaakop, M. R. (2017). Penglibatan mahasiswa dalam protes politik di IPTA PRK 2016. Journal of Social Sciences and Humanities, 2(2), 104–115.
Tang, G., & Lee, F. L. F. F. (2013). Facebook use and political participation: The impact of exposure to shared political information, connections with public political actors, and network structural heterogeneity. Social Science Computer Review, 31(6), 763–773.
Vainikka, E., & Herkman, J. (2013). Generation of content-producers? The reading and media production practices of young. Journal of Audience and Reception Studies, 10(2), 118–138.
Valenzuela, S. (2012). Protesting in The Age of Social Media: Information, Opinion Expression and Activism in Online Networks. Latin American Public Opinion Congress, World Association for Public Opinion Research (Wapor), July, 1–38.
Valeriani, A., & Vaccari, C. (2016). accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and The United Kingdom. New Media and Society, 18(9), 1857–1874.
Van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture and Society, 31(1), 41–58.
Velasquez, A. (2012). Social media and online political discussion: the effect of cues and informational cascades on participation in online political communities. New Media & Society, 14(8), 1286–1303.
Vromen, A., Xenos, M. A., & Loader, B. (2014). Young people, social media and connective action: from organisational maintenance to everyday political talk. Journal of Youth Studies, 18(1), 80-100.
Wan, C. Da, & National. (2019). The universities and university colleges act in Malaysia: History, contexts and development. Kajian Malaysia, 37(2), 1–20.
Westerlund, M. (2019). The emergence of deepfake technology: A review. Technology Innovation Management Review, 9(11), 39–52.
Willnat, L., Wong, W. J., Tamam, E., & Aw, A. (2013). Online media and political participation: the case of Malaysia. Mass Communication and Society 16 (4) 557-585.
Wilson, J. (2011). Playing with politics: political fans and twitter faking in post-broadcast democracy. The International Journal of Research into New Media Technologies, 17(4), 445–461.
Wolfsfeld, G., Yarchi, M., & Samuel-Azran, T. (2015). Political information repertoires and political participation. New Media & Society, 18 (9) 2096-2115.
Yamamoto, M., & Kushin, M. J. (2014). More harm than good? Online media use and political disaffection among college students in the 2008 election. Journal of Computer-Mediated Communication, 19(3) 430–445.
Zhang, X., & Lin, W.-Y. Y. (2014). Political participation in an unlikely place: how individuals engage in politics through social networking sites in China. International Journal of Communication, 8(1), 22.

In-Text Citation: (Allam et al., 2021)
To Cite this Article: Allam, S. N. S., Hassan, M. S., Ridzuan, A. R., Mohideen, R. S., & Ilyas, I. Y. (2021). How Media Literacy Competency Contribute to Political Participation Integrity Among Young People. International Journal of Academic Research in Business and Social Sciences, 11(4), 814–832.