The "Kawaii" Connection: A Multidimensional Model of Z-Generation Gift-Giving Behavior Influenced by Social Dynamics and Digital Platforms

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Oe, H., & Weeks, M. (2025). The “Kawaii” Connection: A Multidimensional Model of Z-Generation Gift-Giving Behavior Influenced by Social Dynamics and Digital Platforms. International Journal of Academic Research in Business and Social Sciences, 15(7), 616–635.

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