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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies

Haruna Abubakar, Hasnah Binti Muhammed, Megat Aman Zahir B. Megat Zakaria

http://dx.doi.org/10.6007/IJARBSS/v15-i7/25881

Open access

YouTube is not only a platform for uploading, sharing, posting, and commenting on videos but also serves as a valuable tool for lecturers to enhance teaching, learning, and collaboration with their students. This study investigates the use of YouTube educational content as instructional material in classroom settings. The primary aim of the study is to provide clear and practical insights on how to effectively integrate YouTube as a teaching resource in classroom instruction. A descriptive research design was employed, involving the distribution of 60 questionnaires, of which 41 were completed and returned. The data was analyzed using SPSS software. Findings exposed that teachers agreed that utilizing YouTube as an alternative teaching aid to enhances learners' performance. Based on the results, five recommendations were proposed, including the need for orientation programs to familiarize lecturers with YouTube as an educational tool, the importance of government support in equipping colleges with necessary educational resources, and a call for college management to mandate the integration of electronic instructional materials in all lessons.

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Abubakar, H., Muhammed, H. B., & Zakaria, M. A. Z. B. M. (2025). Assessing the Impact and Challenges of YouTube Technology Integration in Education: A Study on Adoption and Implementation Strategies. International Journal of Academic Research in Business and Social Sciences, 15(7), 52–75.