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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Communication Competence, Emotional Intelligence and Interpersonal Attractiveness of Pharmaceutical Workers in the Quality of Drug Services

Agus Susanto, A. Anditha Sari, Heni Purwantingrum, Nurulizwa Rashid

http://dx.doi.org/10.6007/IJARBSS/v15-i7/25894

Open access

The competency of pharmaceutical workforce significantly influences the quality of drug services, with low competence detrimentally impacting service standards. Conversely, proficient pharmaceutical professionals contribute to improved service quality. This study explores the relationship between pharmaceutical competencies - such as communication, personal appeal, and emotional intelligence - and drug service quality. Conducted in Tegal City, Central Java Province, Indonesia, the research surveyed adult pharmacy visitors. Out of 404 participants aged 18 years or older who received pharmaceutical services, data were analyzed using univariate and bivariate methods. The majority rated drug service quality positively. Bivariate analysis revealed significant correlations with verbal communication, non-verbal communication, emotional intelligence, and interpersonal attractiveness. Notably, non-verbal communication exhibited the highest correlation coefficient. Effective communication, interpersonal appeal, and emotional intelligence positively influence pharmaceutical service quality, highlighting the importance of these competencies in enhancing patient satisfaction and medication adherence.

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Susanto, A., Sari, A. A., Purwantingrum, H., & Rashid, N. (2025). Communication Competence, Emotional Intelligence and Interpersonal Attractiveness of Pharmaceutical Workers in the Quality of Drug Services. International Journal of Academic Research in Business and Social Sciences, 15(7), 1772–1787.