Exploring the Impact of Hedonic Consumption Tendency, Serendipity, and Cognitive Flexibility on Impulsive Grocery Shopping Behaviour via Retail Apps

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Norazizan, S. N., Ng, S.-I., Basha, N. K., & Lim, X.-J. (2025). Exploring the Impact of Hedonic Consumption Tendency, Serendipity, and Cognitive Flexibility on Impulsive Grocery Shopping Behaviour via Retail Apps. International Journal of Academic Research in Business and Social Sciences, 15(7), 1348–1371.

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