ISSN: 2222-6990
Open access
Pineapple (Ananas comosus) is an important tropical fruit widely grown in Malaysia, especially within the state of Johor. While it is so important, the reality in recent times has been different with challenges on the pineapple market supply facing smallholders. Such issues include volatility prices of pineapples, changes in demand for different pineapple varieties, and challenges with market access and support extension services needed by farmers. This study was conducted in Ayer Hitam, Muar, Johor, Malaysia. The main aim of this research was to identify the factors that impact the market supply of pineapples by smallholder farmers in Muar, Johor, and to investigate the relationship between these factors mentioned with pineapple production. This study utilizes a quantitative approach. Information was collected through closed-ended questionnaires in face-to-face interviews, guaranteeing thorough and precise answers. This study included a random selection of 52 smallholder samples. The results showed that the pineapple market supply among smallholders is significantly influenced by factors such as price, variety, distance to market, extension services, and access to credit. Furthermore, the results of the regression analysis indicated that pineapple prices had an impact on pineapple productivity data. The research suggests that in order to improve the industry's performance in the international market and enhance the conditions of smallholder pineapple farmers, effective intervention strategies must be developed that target the aforementioned factors.
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