ISSN: 2222-6990
Open access
This study explores the determinants and outcomes of Business Intelligence (BI) adoption in small and medium-sized enterprises (SMEs) in Jordan, drawing on the Technology–Organization–Environment (TOE) framework and the Resource-Based View (RBV) theory. It examines how technological, organizational, and environmental factors influence BI adoption, and how this adoption mediates the relationship between these factors and outcomes such as decision-making quality and organizational performance. The moderating role of perceived organizational support is also assessed. Data will be collected from 260 SME decision-makers using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results will reveal that all TOE dimensions significantly affect BI adoption, which positively influences both decision-making and performance. Moreover, perceived organizational support enhances the effect of BI adoption on outcomes. The study offers practical and theoretical insights for fostering effective BI integration in SMEs within emerging economies.
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