Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Optimizing the Service Bulletin Approval Process in Company X through Lean and Digital Solutions

Ong Chee Siang, Beni Widarman Yus Kelana, Tee Jing Pei

http://dx.doi.org/10.6007/IJARBSS/v15-i7/25981

Open access

In the aerospace maintenance sector, timely approval of the Service Bulletins (SBs) is important for guaranteeing aircraft safety, operational continuity, and regulatory compliance (ICAO, 2019). Company X faces persistent delays in its SB approval workflow due to fragmented communication, manual processes, and limited digital integration. This study contributes by being one of the first to combine Lean Six Sigma’s DMAIC framework, PDCA cycle and Lewin’s change management model in a digitalized SB approval process within a real-world aerospace setting (George, 2003; Moen & Norman, 2010); (Galli, 2018). A pragmatic action research design was adopted across two intervention cycles involving stakeholder feedback, PowerBI analytics and AI-assisted decision support tools. Root cause analysis identified key inefficiencies such as redundant approval loops, unstructured communication, and lack of real-time visibility. Interventions including automated workflows and standardized decision gates significantly reduced SB lead time and improved accountability. The model proved scalable for broader Maintenance, Repair, and Overhaul (MRO) environments facing similar regulatory constraints (Gerger & Firuzan, 2016). This study contributes to both practice and theory by integrating technical process improvement with behavioural change management. It reinforces the strategic role of digital transformation in enhancing compliance and operational resilience in post-pandemic aviation. Future work may explore cross-site implementation and integration with blockchain or predictive analytics for sustained impact (OECD, 2021).

Ayeni, P., Baines, T., Lightfoot, H., & Ball, P. (2011). State of the art of ‘Lean’ in the aviation maintenance, repair and overhaul industry. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 225(11), 2108–2123. https://doi.org/10.1177/0954405411407122
Chevalier, J. M., & Buckles, D. J. (2019). Participatory action research: Theory and methods for engaged inquiry (2nd ed.). Routledge. https://doi.org/10.4324/9781351033268
Coghlan, D., & Brannick, T. (2014). Doing action research in your own organization (4th ed.). SAGE Publications Ltd. https://methods.sagepub.com/book/mono/doing-action-research-in-your-own-organization-4e/toc
Galli, B. J. (2018). Change management models: A comparative analysis and concerns. IEEE Engineering Management Review, 46(3), 124–132. https://doi.org/10.1109/EMR.2018.2866860
George, M. L. (2003). Lean Six Sigma for service: How to use Lean speed and Six Sigma quality to improve services and transactions. McGraw Hill. https://www.academia.edu/12523016
Gerger, A., & Firuzan, A. R. (2016). Use of Six Sigma method as a process improvement technique: A case study in aerospace industry. Academic Journal of Science, 6(1), 191–202. https://www.researchgate.net/publication/318093474
Gillingham, J. (2025, May 27). Six Sigma in aerospace industry: Key insights and benefits. Invensis Learning. https://www.invensislearning.com/blog/six-sigma-in-aerospace-industry/
International Civil Aviation Organization. (2019). Guidance on the harmonized implementation of quality management systems in aviation and related oversight (EUR Doc 048). https://www.icao.int/EURNAT/EUR%20and%20NAT%20Documents/EUR%20Documents/EUR%20Documents/048%20-%20Guidance%20on%20the%20Harmonized%20Implementation%20of%20Quality%20Management%20Systems%20in%20Aviation%20and%20related%20Oversight.pdf
Kemmis, S., McTaggart, R., & Nixon, R. (2014). The action research planner: Doing critical participatory action research. Springer. https://doi.org/10.1007/978-981-4560-67-2
Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2), 59–67. https://hbr.org/1995/05/leading-change-why-transformation-efforts-fail-2
Patel, P., & Deshpande, V. (2017). Application of Plan-Do-Check-Act cycle for quality and productivity improvement: A review. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 5(1), 197–203. https://www.researchgate.net/publication/318743952
Moen, R. D., & Norman, C. L. (2010). Clearing up myths about the Deming cycle and seeing how it keeps evolving. Quality Progress, 43(11), 22–28. https://deming.org/wp-content/uploads/2020/06/circling-back.pdf
MoghadasNian, S. A., & PourMoradian Esfandabadi, F. (2024). Navigating the digital skies: A comprehensive study of digital transformation strategies in the airline industry. The Scientific Specialized Quarterly Journal of New Technologies in Electrical Engineering and Computer, 4(3), 35–53. https://www.researchgate.net/publication/377930760
National Business Aviation Association. (2020). Take control with change management. Business Aviation Insider. https://nbaa.org/news/business-aviation-insider/2020-nov-dec/take-control-change-management/
Organisation for Economic Co-operation and Development. (2021). Data-driven transport infrastructure maintenance (ITF Policy Paper No. 95). OECD Publishing. https://www.oecd.org/publications/data-driven-transport-infrastructure-maintenance-a1cc71cc-en.htm
Crespo Márquez, A. (2022). Digital maintenance management: Guiding digital transformation in maintenance. Springer. https://doi.org/10.1007/978-3-030-97660-6
Pyzdek, T., & Keller, P. A. (2014). The Six Sigma handbook (4th ed.). McGraw-Hill Education. https://mysixsigmatrainer.com/the-six-sigma-handbook/
Devara, P. B. (2020). COVID-19 accelerates digital transformation in aviation MRO organizations. Ramco Systems. https://www.ramco.com/blog/aviation/how-did-covid-19-accelerate-digital-transformation-in-aviation-mro-organizations/
Taufik, D. A. (2020). PDCA cycle method implementation in industries: A systematic literature review. Indonesian Journal of Industrial Engineering & Management, 1(3), 157–166. https://www.researchgate.net/publication/349440276
Pacolli, M., Bajtijarevic, M., & Hamidi, A. (2022). Importance of change management in digital transformation sustainability. IFAC PapersOnLine, 55(39), 276–280. https://doi.org/10.1016/j.ifacol.2022.12.034
Wren, H. (2024). Top 10 change management models: A comparison guide. Zendesk. https://www.zendesk.com/in/blog/change-management-models/
6sigmastudy. (2024). Digital transformation and Lean Six Sigma. https://www.6sigmastudy.com/article?title=Digital-Transformation-and-Lean-Six-Sigma

Siang, O. C., Kelana, B. W. Y., & Pei, T. J. (2025). Optimizing the Service Bulletin Approval Process in Company X through Lean and Digital Solutions. International Journal of Academic Research in Business and Social Sciences, 15(7), 755-766.