ISSN: 2222-6990
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Eco-tourism plays a vital role in promoting sustainable travel, environmental conservation, and community development. However, one of the recurring challenges in eco-tourism destinations is the lack of consistent cleanliness awareness among stakeholders, which negatively impacts environmental quality, tourist satisfaction, and the long-term sustainability of natural attractions. This study aims to explore how cleanliness values can be constructed and integrated through eco-tourism education modules, with a focus on shaping responsible attitudes and behaviors. The research employs a library-based qualitative methodology, analyzing secondary data from journal articles, books, policy documents, and case studies related to eco-tourism, environmental education, and sustainable tourism practices. Through thematic content analysis, the study identifies four strategic pillars essential for constructing cleanliness awareness: community participation, tourist involvement, educational content, and technology integration. The results suggest that an integrated educational framework—incorporating interactive learning, local engagement, and digital tools—can effectively instill cleanliness values among both tourists and local communities. This approach not only strengthens ecological preservation but also enhances the overall quality and sustainability of eco-tourism destinations. The study concludes by proposing a conceptual model to guide the development of future eco-tourism education modules aimed at fostering a cleanliness-conscious tourism culture.
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