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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Strategic Path for Introducing Generative Artificial Intelligence into Education: An Analysis Based on Digital Leadership and TOE Model

Feng Min, Bity Salwana Binti Alias

http://dx.doi.org/10.6007/IJARBSS/v15-i7/26040

Open access

With the development of generative artificial intelligence (GenAI) technology, the field of education is facing unprecedented opportunities and challenges for change. This paper takes Guangzhou as a case study to explore how the education system can promote the adoption and integration of GenAI through digital leadership in the context of digital transformation of education. This paper constructs an analytical framework based on digital leadership theory and Technology-Organization-Environment (TOE) model, combines national policy orientation with local practice paths, designs semi-structured interviews, and collects the views of multi-level respondents such as municipal education bureaus, district education bureaus, demonstration schools, and AI enterprise representatives. The study found that educational leaders play a key role in vision formulation, organizational mobilization, teacher support, platform collaboration, and ethical governance; at the same time, it also reveals realistic bottlenecks such as uneven resources, insufficient teacher capabilities, and lack of systems. On this basis, this paper proposes five systematic strategic paths, aiming to provide theoretical support and practical guidance for the deep integration of China’s education system in the era of generative artificial intelligence.

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Min, F., & Alias, B. S. B. (2025). Strategic Path for Introducing Generative Artificial Intelligence into Education: An Analysis Based on Digital Leadership and TOE Model. International Journal of Academic Research in Business and Social Sciences, 15(7), 1416-1430.