ISSN: 2222-6990
Open access
This study investigates the factors influencing property investment intentions among Malaysian youth in Johor Bahru, guided by the Theory of Planned Behavior (TPB). Using a quantitative research design, data was collected from 177 respondents aged 18 to 30 through a structured questionnaire. The instrument measured key constructs including attitude, subjective norms, perceived behavioral control, and economic variables such as income, interest rate, housing cost, location, and government incentives. The findings show that Malaysian youth show a strong interest in property investment, with over half planning to purchase real estate within the next five years. Their investment intentions are shaped by a combination of psychological and economic factors, with housing affordability, income level, and location accessibility emerging as the most influential. While government incentives and interest rates are moderately acknowledged, they do not significantly predict investment behavior when compared to more immediate financial and spatial considerations. These findings shows the importance of affordability and spatial convenience in shaping youth property decisions and affirm the relevance of TPB in understanding behavioral intentions. The study offers practical implications for policymakers, developers, and financial institutions seeking to engage young property investors and recommends future research incorporating longitudinal and qualitative approaches for deeper insight.
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