Global & Local Brand Attractiveness: The Effect of Perceived Brand Globalness and Localness on Wom and Price Premium with Brand Attitude Mediation in Restaurants

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Christiarini, R., & Wendy. (2025). Global & Local Brand Attractiveness: The Effect of Perceived Brand Globalness and Localness on Wom and Price Premium with Brand Attitude Mediation in Restaurants. International Journal of Academic Research in Business and Social Sciences, 15(12), 1949–1960.

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