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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Green Human Resource Management, Organizational Strategy, and AI-Augmented HRM: A Resource-Based and Dynamic Capabilities Perspective on Sustainable Organizational Performance

Bashar Saleh Alajlouni, Nor Hasliza Md. Saad, Joseph George Al Bqaeen

http://dx.doi.org/10.6007/IJARBSS/v16-i3/27731

Open access

In the context of accelerating sustainability transformation, organizations in developing economies increasingly seek to understand the drivers of sustainable organizational performance (SOP). This paper develops a conceptual framework examining whether SOP is more strongly influenced by Green Human Resource Management (GHRM) practices or by organizational strategy and proposes AI-augmented HRM as a mediating mechanism linking sustainability-oriented HR practices and strategic alignment to performance outcomes. Drawing upon the Resource-Based View (RBV) and Dynamic Capabilities Theory, the study conceptualizes GHRM and organizational strategy as strategic resources, while positioning AI-augmented HRM as a dynamic capability that enables the transformation of these resources into sustainable performance. By integrating sustainability and strategic management economici-enabled HRM within a unified model, this paper extends existing theory and offers a structured foundation for future empirical research, particularly within developing-economy contexts undergoing digital and sustainability transitions.

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Alajlouni, B. S., Saad, N. H. M., & Bqaeen, J. G. Al. (2026). Green Human Resource Management, Organizational Strategy, and AI-Augmented HRM: A Resource-Based and Dynamic Capabilities Perspective on Sustainable Organizational Performance. International Journal of Academic Research in Business and Social Sciences, 16(3), 327-345.