Context-Contingent Service Quality Formation in Emerging E-commerce Environments: Reassessing SERVQUAL in Malaysia’s CEP Industry

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Kassim, N. M., Fei, Z., & Leen, J. Y. A. (2026). Context-Contingent Service Quality Formation in Emerging E-commerce Environments: Reassessing SERVQUAL in Malaysia’s CEP Industry. International Journal of Academic Research in Business and Social Sciences, 16(3), 568–589.

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