ISSN: 2222-6990
Open access
Purpose: This paper develops a conceptual framework examining how perceived values—emotional, monetary, and social—shape tourist confirmation, satisfaction, and revisit intention in internet-celebrity cities. It clarifies the link between social media-driven experiences and repeat visitation. Design/methodology/approach: This study applied a three-step conceptual research process to explore the relationship between perceived value, confirmation, satisfaction, and revisit intention in the context of online celebrities' urban experiences. The conceptual research process synthesizes insights from Expectation Confirmation Theory (ECT) and Perceived Value Theory. A systematic review of literature on internet-celebrity cities, social media-driven tourism and tourist behavior informs the identification of key constructs and the development of a theoretical model which includes confirmation and satisfaction as the variables leading to revisit intention. Findings: The framework proposes that emotional, monetary, and social value positively influence tourist confirmation, which then leads to satisfaction and ultimately revisit intention. This highlights the central role of perceived value in transforming digital and experiential exposure into tourist loyalty in social media-driven destinations. Research limitations/implications: As a conceptual study, the framework has not been empirically tested. Future research could examine the model using quantitative methods and explore potential moderators, such as destination authenticity or cultural differences. Practical implications: Destination managers can leverage these insights to align social media content with authentic experiences, enhance perceived value, and foster satisfaction to encourage repeat visits, supporting sustainable urban tourism. Originality/value: The study extends Expectation Confirmation Theory to social media-driven destinations and integrates Perceived Value Theory, offering a novel conceptual framework for understanding tourist satisfaction and revisit intention in internet-celebrity cities. It provides a foundation for future empirical research and actionable guidance for destination marketing.
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