The Impact of Technology Readiness on Customer Satisfaction in the Algerian E-Commerce Context

Adel, K., & Sabah, G. (2025). The impact of digital transformation on e-commerce in Algeria: in the light of some ICT indicators. International journal of economic perspectives, 19(1), 69-83
Akil, S., & Ungan, M. C. (2022). E-commerce logistics service quality: Customer satisfaction and loyalty. Journal of Electronic Commerce in Organizations, 20(1). https://doi.org/10.4018/JECO.292473
Alalwan, A. A., Baabdullah, A. M., Rana, N. P., Tamilmani, K., & Dwivedi, Y. K. (2018). Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust. Technology in Society, 55, 100–110. https://doi.org/10.1016/j.techsoc.2018.06.007
Ali, B. J., Fadel Saleh, P., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., Noori, H. N., & Anwar, G. (2021). Impact of Service Quality on the Customer Satisfaction: Case study at Online Meeting Platforms. https://doi.org/10.22161/ijebm.5.2
Alicia, A., & Buntu Laulita, N. (2024). Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam. 13(2), 656–669.
Alimamy, S., Gnoth, J., & Deans, K. R. (2021). The impact of co-creating through AR in retail stores on purchase intentions: The mediating role of customer trust and risk. International Journal of Technology and Human Interaction, 17(3), 16–33. https://doi.org/10.4018/IJTHI.2021070102
Andri, P., Jasfar, F., & Kristaung, R. (2022). Effect of product, distribution and service quality on customer loyalty through customer satisfaction at indonesian marketplace. Devotion: Journal of Research and Community Service, 3(4), 321-330. https://doi.org/10.36418/dev.v3i4.122
Anh, N. T. M., Hoa, L. T. K., Thao, L. P., Nhi, D. A., Long, N. T., Truc, N. T., & Ngoc Xuan, V. (2024). The effect of technology readiness on adopting artificial intelligence in accounting and auditing in Vietnam. Journal of Risk and Financial Management, 17(1), 27. https://doi.org/10.3390/jrfm17010027
Antioco, M., & Coussement, K. (2018). Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias. International Journal of Information Management, 38(1), 301–310. https://doi.org/10.1016/j.ijinfomgt.2017.10.009
Antwi, C. O., Fan, C., Nataliia, I., Aboagye, M. O., Xu, H., & Azamela, J. C. (2020). Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis. Journal of Retailing and Consumer Services, 54, 102002. Advance online publication. https://doi.org/10.1016/j.jretconser.2019.102002
Arachchi, H. D. M., & Samarasinghe, G. D. (2024). Intention to adopt intelligent clothing in the fashion retail industry: Extending the Hisam Model With Technology Readiness. International Journal of Human–Computer Interaction, 40(20), 6374-6388. https://doi.org/10.1080/10447318.2023.2254622
Ashari Nasution, R., Arnita, D., & Fatimah Azzahra, D. (2021). Digital Readiness and Acceptance of Mobile Advertising. Australasian Marketing Journal, 29(1), 95–103. https://doi.org/10.1177/1839334921998555
Barbosa, R., Santos, R., & Novais, P. (2021). A multidimensional representation of the consumer under Industry 4.0 and social manufacturing. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 1–4. IEEE Xplore Digital Library. https://doi.org/10.23919/CISTI52073.2021.9476361
BENALI, A., & BENALI, S. (2025). Transforming Algerian Industry Through Intelligence: Academic Insights on AI And Digital Transition. CyberSystem Journal, 2(1), 22-26.
Biscaia, A. R., Rosa, M. J., Moura e Sá, P., & Sarrico, C. S. (2017). Assessing customer satisfaction and loyalty in the retail sector. International Journal of Quality and Reliability Management, 34(9), 1508–1529. https://doi.org/10.1108/IJQRM-03-2015-0039
Blut, M., & Wang, C. (2020). Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. In Journal of the Academy of Marketing Science (Vol. 48, Number 4, pp. 649–669). Springer. https://doi.org/10.1007/s11747-019-00680-8
Brill, T. M., Munoz, L., & Miller, R. J. (2022). Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications. In The role of smart technologies in decision making (pp. 35-70). Routledge. https://doi.org/10.4324/9781003307105-3
Chen, H. J. (2024). Assessing the Influence of Optimism on Users' Continuance Use Intention of ChatGPT: An Expectation-Confirmation Model Perspective. International Journal of Management Studies and Social Science Research, 6(01), 347-353
Choi, D., Chung, C. Y., & Young, J. (2019). Sustainable online shopping logistics for customer satisfaction and repeat purchasing behavior: Evidence from China. Sustainability (Switzerland), 11(20). https://doi.org/10.3390/su11205626
Cruz-Cárdenas, J., Guadalupe-Lanas, J., Ramos-Galarza, C., & Palacio-Fierro, A. (2021). Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services. Journal of Business Research, 122, 217–225. https://doi.org/10.1016/j.jbusres.2020.08.054
Davoodi, L., Mezei, J., & Heikkilä, M. (2025). Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms. Electronic Commerce Research. https://doi.org/10.1007/s10660-025-09948-4
Dennis, I. (2018). What is a Conceptual Framework for Financial Reporting? Accounting in Europe, 15(3), 374–401. https://doi.org/10.1080/17449480.2018.1496269
Do?anc?l?, O. S., & Özçelik Bozkurt, H. (2021). The effect of financial stress and affective job insecurity on hotel employees’ life satisfaction: A research conducted during the Covid-19 pandemic. Journal of Business Research-Turk, 13(2), 1242–1254. https://doi.org/10.20491/isarder.2021.1196
EL HADJ, L. M., Yahiaoui, D. E., & Sayah, A. (2024). Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context. Management and Economics Review, 9(1), 41-60. https://doi.org/10.24818/mer/2024.01-03
Eliza, Y., Muslim, I., Putri, A., Andria, Y., & Maryanti, S. (2023). The effect of facilities and comfort on customer satisfaction: The services as an intervening. Asean International Journal of Business, 2(2), 214–227. https://doi.org/10.54099/aijb.v2i2.642
Facer, K., & Selwyn, N. (2021). Digital technology and the futures of education-towards “non-stupid” optimism.
Giao, H. N. K. (2020). Customer satisfaction at Tiki. vn E-commerce platform. Journal of Asian Finance, Economics and Business, 7(4), 173–183. https://doi.org/10.13106/JAFEB.2020.VOL7.NO4.173
Gourida, S. (2020). The impact of service quality on customer satisfaction; An empirical study on banking services in Djelfa. Journal of Economics and Finance (JEF).
Greener, S. (2022). Digging for acceptance theory. In Interactive Learning Environments (Vol. 30, Issue 4, pp. 587–588). Routledge. https://doi.org/10.1080/10494820.2022.2062170
Gupta, A., Yousaf, A., & Mishra, A. (2020). How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model. International Journal of Information Management, 52. https://doi.org/10.1016/j.ijinfomgt.2020.102094
Hariguna, T., Waluyo, R., Dianingrum, M., & Mu’amar Wahid, A. (2025). Exploring the Role of AI in Marketing and Technology Readiness in Enhancing Customer Satisfaction and Business Performance in E-commerce. ASEAN Journal of Scientific and Technological Reports, 29(1), e258998. https://doi.org/10.55164/ajstr.v29i1.258998
Hassan, H. G., Nassar, M. A., & Abdien, M. K. (2024). The influence of optimism and innovativeness on customers’ perceptions of technological readiness in five-star hotels. In Pharos International Journal of Tourism and Hospitality (Vol. 3, Number 1). https://pijth.journals.ekb.eg/
Herzallah, F., Mohamad Herz Allah, H. T., Al-Sharafi, M. A., & Alhayek, M. (2025). Determinants of long-term E-learning engagement: Integrating expectation confirmation theory and individual innovativeness using PLS-SEM. Computers in Human Behavior Reports, 20. https://doi.org/10.1016/j.chbr.2025.100853
Holmström, J. (2022). From AI to digital transformation: The AI readiness framework. Business Horizons, 65(3), 329–339. https://doi.org/10.1016/j.bushor.2021.03.006
Houache, H., Hayani, N., Abd Rahima, B., Jalaldeen, M., Razi, M., & Shah, A. (2020). Factors Influencing the adoption of e-commerce by Small and Medium-Sized Enterprises (SMEs) in Algeria: a qualitative study. In International Journal on Perceptive and Cognitive Computing (IJPCC) (Vol. 6, Number 2). http://www.arpt.dz/ar/obs/etude/?c=internet
Huang, M.-H., & Rust, R. T. (2017). Technology-driven service strategy. Journal of the Academy of Marketing Science, 45(6), 906–924. https://doi.org/10.1007/s11747-017-0545-6
Huang, P. L., Lee, B. C. Y., & Chen, C. C. (2019). The influence of service quality on customer satisfaction and loyalty in B2B technology service industry. Total Quality Management and Business Excellence, 30(13–14), 1449–1465. https://doi.org/10.1080/14783363.2017.1372184
Indriastuti, H., Nur Oktaviani Dwi Putri, A., & Anwar, H. (2022). The Effect of E-Service Quality and E-Trust on Customer Loyalty and Mediating Customer Satisfaction of Internet Banking Users (Vol. 10, Number 1).
Joudeh, J. M. M., & Dandis, A. O. (2018). Service Quality, Customer Satisfaction and Loyalty in an Internet Service Providers. International Journal of Business and Management, 13(8), 108. https://doi.org/10.5539/ijbm.v13n8p108
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., Maulana, A., Safitri, K., Fahlevi, M., Sulistyo, A. B., & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477–486. https://doi.org/10.5267/j.ijdns.2021.12.006
Pramudito, D., Rudin, Br Ginting, R. U., Sekianti, A., & Sepria Baresi, I. (2023). Analysis of E-Commerce User Acceptance of Technology-Based Loan Application Features Using The UTAUT Model. Jurnal Informasi Dan Teknologi, 5(3), 36–42. https://doi.org/10.60083/jidt.v5i3.390
Kadri, D. C., Chib, D. A., & Brahmi, A. (2021). INTELLIGENT HIERARCHIZATION OF SERVICE ELEMENTS CONTRIBUTING TO OVERALL CUSTOMER SATISFACTION „CASE OF AIR ALGERIE CUSTOMERS”. Business Excellence and Management, 11(1), 49–67. https://doi.org/10.24818/beman/2021.11.1-04
Kantar, K., & Muflih Ghanem Alhamad, A. (2024). E-Commerce as an application of E-Government. ???? ?????? ??????? ????????, ,(2)11 526-535
KIM, J.-H., & PARK, J.-W. (2019). The Effect of Airport Self-Service Characteristics on Passengers’ Technology Acceptance and Behavioral Intention. Journal of Distribution Science, Volume 22(2), 1738–3110.
Kim, T., & Chiu, W. (2019). Consumer acceptance of sports wearable technology: the role of technology readiness. International Journal of Sports Marketing and Sponsorship, 20(1), 109–126. https://doi.org/10.1108/IJSMS-06-2017-0050
Kivunja, C. (2018). Distinguishing between theory, theoretical framework, and conceptual framework: A systematic review of lessons from the field. International Journal of Higher Education, 7(6), 44–53. https://doi.org/10.5430/ijhe.v7n6p44
Kocur, D. J., & Jach, ?. (2024). Turn on your self-compassion and turn on the webcam. Self- compassion, self-esteem, body esteem, gender, and discomfort related to using the camera affect students’ activity during synchronous online classes. Education and Information Technologies. https://doi.org/10.1007/s10639-024-12831-8
Kulkarni, A. V., Joseph, S., & Patil, K. P. (2024). Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations. International Journal of Information Management Data Insights, 4(2), 100250. https://doi.org/10.1016/j.jjimei.2024.100250
Kumi, E., Osei, H. V., Asumah, S., & Yeboah, A. (2024). The impact of technology readiness and adapting behaviours in the workplace: a mediating effect of career adaptability. Future Business Journal, 10(1), 63. https://doi.org/10.1186/s43093-024-00355-z
Lee, S., Lee, N., Lee, T. J., & Hyun, S. S. (2024). The influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism. Journal of Sustainable Tourism, 32(4), 795–817. https://doi.org/10.1080/09669582.2023.2175836
Lelo, J. M., & Israel, B. (2024). Supply Chain Innovative Practices and Customer Satisfaction: Insights from Manufacturing SMEs. Management Dynamics in the Knowledge Economy, 12(1), 54–69. https://doi.org/10.2478/mdke-2024-0004
Lepistö, K., Saunila, M., & Ukko, J. (2024). Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management: combining traditional and new views. Benchmarking, 31(1), 75–97. https://doi.org/10.1108/BIJ-12-2021-0749
Lestari, N. S., Rosman, D., & Millenia, E. (2023). The association between smart technology, artificial intelligence, robotics, and algorithms (STARA) awareness, job stress, job insecurity, and job satisfaction among hotel employees during COVID-19 pandemic. In E3S Web of Conferences (Vol. 388, p. 03021). EDP Sciences. Benchmarking, 31(1), 75–97. https://doi.org/10.1108/BIJ-12-2021-0749
Li, G., Liu, C., & He, Y. (2021). The effect of thermal discomfort on human well-being, psychological response and performance. Science and Technology for the Built Environment, 27(7), 960-970. https://doi.org/10.1080/23744731.2021.1910471
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Jaakkola, E. (2021). How to develop great conceptual frameworks for business-to-business marketing. In Industrial Marketing Management (Vol. 94, pp. A2–A10). Elsevier Inc. https://doi.org/10.1016/j.indmarman.2020.04.005
Liu, E., Rao, S., Havron, S., Ho, G., Savage, S., Voelker, G. M., & McCoy, D. (2023). No Privacy Among Spies: Assessing the Functionality and Insecurity of Consumer Android Spyware Apps. Proceedings on Privacy Enhancing Technologies, 2023(1), 207–224. https://doi.org/10.56553/popets-2023-0013
Manurung, A., Batara, Y., Siringoringo, P., & Marpaung, J. L. (2024). Satisfaction Analysis of The Establishment of a Website-Based Rank System Using Customer Satisfaction Index (CSI) And Importance Performance Analysis (IPA) Methods. Jurnal Dan Penelitian Teknik Informatika, 8(2). https://doi.org/10.33395/sinkron.v8i2.13599
Martínez-Plumed, F., Gómez, E., & Hernández-Orallo, J. (2021). Futures of artificial intelligence through technology readiness levels. Telematics and Informatics, 58. https://doi.org/10.1016/j.tele.2020.101525
Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N. U. A., & Javed, M. K. (2022). The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e- commerce segment. Asia Pacific Journal of Marketing and Logistics, 34(10), 2184-2206
Mittal, V., & Frennea, C. (2013). Customer satisfaction: A strategic review and guidelines for managers. Marketing Science Institute Working Paper.
MOHAMMED EL HADJ, L., YAHIAOUI, D. E., & SAYAH, A. (2024). Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context. MANAGEMENT AND ECONOMICS REVIEW, 9(1), 41–60. https://doi.org/10.24818/mer/2024.01-03
Munawar, N. A., & Mahaputra, M. R. (2022). INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST. 3(4). https://doi.org/10.31933/dijms.v3i2
Nouria, K. (2024). The Role of Digital Transformation in Achieving Economic Well-being the Case of Algeria. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, 21, 1698–1712. https://doi.org/10.37394/23207.2024.21.139
Optimising supply chain management in the context of E-commerce in Algeria: Jumia’s perspectives and best practices Introduction. (2023).
Otsuka, A., & Murayama, Y. (2021). Designing Warning Interfaces causing Discomfort for Awareness of Risks: Revisited. https://hdl.handle.net/10125/70674
Pahlawansah, H., Herli Sumerli, C. A., Susan Octiva, C., & Muafiqie, H. (2023). Jurnal Sistim Informasi dan Teknologi https://jsisfotek.org/index.php Measurement Analysis of the Level of E-Commerce Adoption Readiness in SMEs Using Technology Readiness Index Method. 5(2). https://doi.org/10.37034/jsisfotek.v5i2.263
Pham, L., Williamson, S., Lane, P., Limbu, Y., Nguyen, P. T. H., & Coomer, T. (2020). Technology readiness and purchase intention: Role of perceived value and online satisfaction in the context of luxury hotels. International Journal of Management and Decision Making, 19(1), 91–117. https://doi.org/10.1504/IJMDM.2020.105137
Parasuraman, A. (2000). Technology Readiness Index (TRI) A Multiple-Item Scale to Measure Readiness to Embrace New Technologies. In Journal of Service Research (Vol. 2, Number 4).
Parasuraman, A., & Colby, C. L. (2015). An Updated and Streamlined Technology Readiness Index: TRI 2.0. Journal of Service Research, 18(1), 59–74. https://doi.org/10.1177/1094670514539730
Poushneh, A., & Vasquez-Parraga, A. Z. (2019). Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0–0. https://doi.org/10.4067/s0718-18762019000200108
Puspitasari, I., Wiambodo, A. N. R., & Soeparman, P. (2021). The impact of expectation confirmation, technology compatibility, and customer’s acceptance on e-wallet continuance intention. AIP Conference Proceedings, 2329. https://doi.org/10.1063/5.0042269
Qing, W., Amin, M. Bin, Gazi, M. A. I., Khan, W., Masud, A. Al, & Alam, M. N. (2023). Mediation Effect of Technology Adaptation Capabilities between the Relationship of Service Quality Attributes and Customer Satisfaction: An Investigation on Young Customers Perceptions Toward E-Commerce in China. IEEE Access, 11, 123904–123923. https://doi.org/10.1109/ACCESS.2023.3328775
Rachman, N. D. A., & Hendayani, R. (2023). The Effect of E-Service Quality on Customer Satisfaction of Cash Recycling ATM Users with Technological Optimism as A Moderating Variable. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(2).
Rahardja, U., Aini, Q., Bist, A. S., Maulana, S., & Millah, S. (2024). Examining The Interplay of Technology Readiness and Behavioural Intentions in Health Detection Safe Entry Station. JDM (Jurnal Dinamika Manajemen), 15(1), 125–143. http://jdm.unnes.ac.id
Rahi, S., & Abd. Ghani, M. (2019). Integration of expectation confirmation theory and self-determination theory in internet banking continuance intention. Journal of Science and Technology Policy Management, 10(3), 533–550. https://doi.org/10.1108/JSTPM-06-2018-0057
Rahman, M. S., Bag, S., Gupta, S., & Sivarajah, U. (2023). Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance. Journal of Business Research, 156. https://doi.org/10.1016/j.jbusres.2022.113525
Sagheer, N., Khan, K. I., Fahd, S., Mahmood, S., Rashid, T., & Jamil, H. (2022). Factors affecting adaptability of cryptocurrency: An application of technology acceptance model. Frontiers in psychology, 13, 903473. https://doi.org/10.3389/fpsyg.2022.903473
San, W. H., Von, W. Y., & Muhammad Imran Qureshi. (2020). The Impact of E-Service Quality on Customer Satisfaction in Malaysia. Journal of Marketing and Information Systems, 3(1), 46–62. https://doi.org/10.31580/jmis.v3i1.1452
Sarkam, N. A., Mohamad Razi, N. F., Mohammad, N. H., Jamil, N. I., & Kurniawati, L. (2022). Attitudes, security, and perceived ease of use influence the consumers’ decision to use an e-payment system. International Journal of Academic Research in Business and Social Sciences, 12(3). https://doi.org/10.6007/IJARBSS/v12-i3/12916
Sayed, A., & Ahmed, A. (2023). The Impact of Innovation Management on …… Ahmed Sayed Abdelrahman Ahmed (33). In International Journal of Green Management and Business Studies (Vol. 3, Number 1). www.scipubhouse.com
Sayem, S. M., Islam, A., Uddin, M. R., & Promy, J. S. (2025). Determinants of e-commerce customer satisfaction: mediating role of IT innovation acceptance. International Journal of Quality & Reliability Management, 42(1), 86-106. https://doi.org/10.1108/IJQRM-09-2022-0307
Senali, M. G., Iranmanesh, M., Ismail, F. N., Rahim, N. F. A., Khoshkam, M., & Mirzaei, M. (2023). Determinants of Intention to Use e-Wallet: Personal Innovativeness and Propensity to Trust as Moderators. International Journal of Human-Computer Interaction, 39(12), 2361–2373. https://doi.org/10.1080/10447318.2022.2076309
Shah, S. A., Shoukat, M. H., Ahmad, M. S., & Khan, B. (2024). Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education, 34(1), 344–367. https://doi.org/10.1080/08841241.2021.1991072
Shin, H., & Dai, B. (2022). The efficacy of customer’s voluntary use of self-service technology (SST): a dual-study approach. Journal of Strategic Marketing, 30(8), 723-745. https://doi.org/10.1080/0965254X.2020.1774787
Shin, H., Jeong, M., & Cho, M. H. (2021). The impact of smart tourism technology and domestic travelers' technology readiness on their satisfaction and behavioral intention: A cross-country comparison. International Journal of Tourism Research, 23(5), 726–742. https://doi.org/10.1002/jtr.2437
Suurna, M. V., Steffen, A., Boon, M., Chio, E., Copper, M., Patil, R. D., … ADHERE Registry Investigators. (2021). Impact of body mass index and discomfort on upper airway stimulation: ADHERE registry 2020 update. The Laryngoscope, 131(11), 2616–2624. https://doi.org/10.1002/lary.29668
Statista Research Department. (2025, July 9). Number of users of e-commerce in Algeria from 2020 to 2029 (forecast). Statista. https://www.statista.com/forecasts/1331902/number-of-e-commerce-users-in-algeria
Tadjine, S., & Mebarki, S. (2024). THE IMPACT OF ELECTRONIC MARKETING MIX ELEMENTS ON CUSTOMER LOYALTY: A FIELD STUDY ON CLIENTS OF TRAVEL AGENCIES IN ALGERIA. International Journal of Professional Business Review, 9(8), e04892. https://doi.org/10.26668/businessreview/2024.v9i8.4892
Thongkhum, P., Wingwon, B., Piriyakul, M., Sukapun, D., Ratchusanti, J., & Uthongsap, K. (2023). Effect of E-Trust, Customer Focus and Innovativeness on E-Satisfaction of E-Banking; A Moderated-Mediating Analysis. ?????? ???????? ??? ?????? ??? ??? ??????, 11(1), 1-15.
Tiour, S., Koridjidj, B., & Khelifa, H. (2024). THE REALITY OF DIGITAL TRANSFORMATION ON ALGERIAN MACROECONOMIC VARIABLES: AN ANALYTICAL STUDY. Economics & Law, 6(1), 18–36. https://doi.org/10.37708/el.swu.v6i1.2
Ugwu, F. O., Onyishi, I. E., Ugwu, L. E., Mazei, J., Ugwu, J., Uwouku, J. M., & Ngbea, K. M. (2023). Supervisor and customer incivility as moderators of the relationship between job insecurity and work engagement: Evidence from a new context. Economic and Industrial Democracy, 44(2), 504- 525. https://doi.org/10.1177/0143831X221078887
Uren, V., & Edwards, J. S. (2023). Technology readiness and the organizational journey towards AI adoption: An empirical study. International Journal of Information Management, 68. https://doi.org/10.1016/j.ijinfomgt.2022.102588
Vasi?, N., Kilibarda, M., Andreji?, M., & Jovi?, S. (2021). Satisfaction is a function of users of logistics services in e-commerce. Technology Analysis and Strategic Management, 33(7), 813–828. https://doi.org/10.1080/09537325.2020.1849610
Wani, A. Z., Bhatnagar, A., & Mir, M. A. (2023). The Impact of E-service Quality on E-loyalty and Revisit Intention through the Mediating Role of E-satisfaction and E-trust. African Journal of Hospitality, Tourism and Leisure, 12(2), 555-573. https://doi.org/10.46222/ajhtl.19770720.385
Wu, C., & Lim, G. G. (2024). Investigating older adults users’ willingness to adopt wearable devices by integrating the technology acceptance model (UTAUT2) and the technology readiness index theory. Frontiers in Public Health, 12, 1449594. https://doi.org/10.3389/fpubh.2024.1449594
Yang, Q., Hayat, N., Mamun, A. Al, Makhbul, Z. K. M., & Zainol, N. R. (2022). Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLoS ONE, 17(3 March). https://doi.org/10.1371/journal.pone.0264899
Yap, S. F., Xu, Y., & Tan, L. (2021). Coping with crisis: The paradox of technology and consumer vulnerability. International Journal of Consumer Studies, 45(6), 1239-1257. https://doi.org/10.1111/ijcs.12724

Ferhat, K., Haque, A. K. M. A., & Husain, W. R. W. (2026). The Impact of Technology Readiness on Customer Satisfaction in the Algerian E-Commerce Context. International Journal of Academic Research in Business and Social Sciences, 16(5), 174-197.

Copyright: © 2026 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode