ISSN: 2222-6990
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Amazon product detail pages present a paradox: abundant information coexists with persistently low purchase intention. This conceptual paper addresses why. Drawing on the Stimulus-Organism-Response (S-O-R) framework, it synthesizes existing literature on information quality, trust, and purchase intention. Competition on Amazon is severe, and customers rarely buy from new sellers with low trust. This study examines how information quality positively influences purchase intention through trust as a mediator. The recommendations link the dimensions of information quality—usefulness, completeness, clarity, conciseness, accuracy, and currency—to key Amazon product detail page elements, including product descriptions, bullet points, images, videos, and A+ Content. For sellers, information quality investments that fail to generate measurable trust produce no return. For researchers, empirical testing of full mediation will determine whether the framework survives falsification.
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